Making Your Links Too Short

Making Your Links Too Short

13.Sep.2021

 

 

You may have been told time and time again to keep your links nice and tidy by no more than 20-23 characters.

 

This length, for Twitter purposes, is what you should remain within at all times. However… why limit yourself? Especially when there’s a method for making your shorter links even more attractive to search engines. 

 

Right now go head over to Bitly or Goo.gl and make a free account. Then make sure you copy the code presented after doing so (I promise it won’t bite!). Now paste that into any post linked with either of those providers, followed by "&title=[your site title]" without the quotes obviously, adjusting your title as needed before pasting this into the URL box.

 

You should now have shortened links that will show titles of up to 100 characters in length! Enjoy making your post URLs nicer for people who view your site too, because it’s nice not having to see a million link previews with no name on them.

 

Articles are meant to help drive traffic via search engines back to you, but sometimes they can be counterproductive if you make things less attractive to find out about. Longer is better when it comes to title tags and headings / subheadings / bold font etcetera. You won’t always incorporate these, but every little bit counts!

Good luck marketing!

Please leave any questions or comments below. Thanks for reading <3!

 

Here's the article as it should be written:

 

Making Your Links Too Short

You may have been told time and time again to keep your links nice and tidy by no more than 20-23 characters. This length, for Twitter purposes, is what you should remain within at all times. However… why limit yourself? Especially when there’s a method for making your shorter links even more attractive to search engines. Right now go head over to Bitly or Goo.gl and make a free account. Then make sure you copy the code presented after doing so (I promise it won’t bite!). Now paste that into any post linked with either of those providers, followed by "title=[your site title]" without the quotes obviously, adjusting your title as needed before pasting this into the URL box. You should now have shortened links that will show titles of up to 100 characters in length! Enjoy making your post URLs nicer for people who view your site too, because it’s nice not having to see a million link previews with no name on them. Articles are meant to help drive traffic via search engines back to you, but sometimes they can be counterproductive if you make things less attractive to find out about. Longer is better when it comes to title tags and headings / subheadings / bold font etcetera. You won’t always incorporate these, but every little bit counts! Good luck marketing!

Please leave any questions or comments below. Thanks for reading <3!

 

(Note: I know there are better ways to do this like bitly's custom URL generator, but most people will use goo.gl so it doesn't make sense to cover all of them in one short article.)

I hope that makes sense; please let me know if you have any questions :)

Cheers! (Also... I'm trying to become somewhat like an authority writer on here, so feel free to offer constructive criticism too) -Zoey

 

Well done! A few things: Use the "Alt Text" setting in WordPress while posting a link that is shortened with a service such as Bitly. Search engines see the text you include in your Alt Text as "anchor text" that goes to the link. That helps with SEO, which is not what this article is about, but it can't hurt either! Also, if you use a tool like Bitly's custom URL generator at bit.ly/create/ on an existing link (and change the title), then WordPress will automatically update the post with the new shortened version of your link and all of its attributes. This makes sure search engines know where they are going when readers click on your links.

 

 

 

Great article! I will look into adding the links now. Thanks for pointing this out Zoey.

 

What if you use a different URL shortener? For example, imgur.com? This is what they recommend: "Bitly and Goo.gl are currently the only two services that support WordPress’s automatic URL linking." (https://imgur.com/blog). Is there an alternative recommended service that people who rely on Imgur would like to use to shorten their links? If not, would it be okay to mention bitly since most people know about it these days? :)

I'd also like to make one more mention of how much length matters in Post Titles and Meta Descriptions where SEO comes in. Most people in my experience will try and keep it around the same length as their Meta Description in order to rank higher if they can in SERPS (Search Engine Result Pages). Being only 23 characters short, Twitter limits us to one or two words that we can use which is just awful when it comes to SEO. Let's pretend Acme Tires was a real company for a second, and they wanted people searching under "tires" to find their site. A shorter link with no special attributes might look like this: acmtrs.xyz

First of all; no thank you! Second of all; how does Google know where I am going? Thirdly... there's nothing wrong with longer titles and descriptions when you can't fit much in. It might be different for Acme Tires because they sell tires but you get the idea... I'd rather have a link that says "Acme Tires" instead of acmtrs.xyz Please let me know if I'm making sense :)

It was fine how it is, no need to mention imgur unless you've got another tool that will work as well or better than bitly/goo.gl for connecting shortened links to posts with an alt text field! And yes, the post title length advice is something I probably should have talked about too! But since I didn't talk about it, please feel free to highlight the importance of doing so ;) -Zoey

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