Make Your Life Easier with a Shorter URL Structure

Make Your Life Easier with a Shorter URL Structure


If you have a long URL, chances are good that it is also filled with words that no one would ever search for or find by looking at them. If your goal is to get more traffic to your site and improve its SEO ranking in the process, using a shorter domain name and structure can benefit you in many ways:

1) A Shorter Structure Means More Traffic

2) A Better Looking Site

3-5) Same as above

6+) Who knows? You might become famous!



1) A Shorter Structure Means More Traffic

When you post a link to your website on social media sites like Facebook, Twitter or Google+, it is best practice to shorten it. But why? There are three big reasons for this:

The first reason is the most obvious; the shorter the URL, the less space it takes up in your post. You can fit more information into 140 characters if you use keywords at the beginning rather than using them as part of an excessively long address. This allows your audience to see your post even if they don't click through and visit your site later on.

The second reason is that whenever search engines crawl social networks like Facebook or Twitter, they only index the main page of the domain name, not the full URL. For example, if you have a long URL that starts with and you post this on Twitter, search engines will only index the main page of your domain name, which is . They won't index any of the other information after /some/long/path/, so it's asking for trouble to use such a long URL when sharing posts on social networks.

To prevent this, shorten your URLs to just the main part of your site using one these methods: 'Bitly' or Google's own ''.

Some sites provide a shortened URL that you don't even have to put in yourself. For example, Facebook uses URLs for their shared links, and Twitter uses its own URLs .

Finally, it's best practice if you want good search engine rankings to include relevant keywords as part of your domain name instead of as a random string of characters at the end or beginning of your URL. Using those same extended examples from above, is better than , but is better than both!

2) A Better Looking Site

One problem with having posts on social networks indexed by search engines is that users can't easily share your links when you use really long URLs. This is because the only part of your site that will get indexed when you include keywords in your domain name (which I covered above) is the main page, not individual pages like blog posts. So if someone wants to discuss one particular post or article, they may struggle to do so because search engines won't index their link.

To resolve this issue, make sure all of your important pages have shorter URLs than the main page of your site. For example, instead of , use something shorter like . This way, you will make it easier for people to find and share your content.

3) Google+ Almost Doesn't Exist

Sorry, but I have to say it. In May 2014, the search engine giant announced that they're going to stop using Google+ posts in their algorithm because "almost nobody" was using its +1 function when they originally introduced it. Since then, they announced that from now on any site with a custom URL will get a little extra SEO boost because of it. However, this is only true if the website in question is the original publisher or owner of said URL . It's probably not going to help much if someone takes a screenshot of one of your posts and uses that image on their own site, but it will definitely help if they go to the trouble of creating a custom URL (which is also known as a vanity or short link) for that image. You can create one here: .

As you can see from the post above, there are several reasons to shorten your URLs before sharing them online. The main one though is to make it seem less like an ad and more like information shared by a friend or colleague in social media channels like Twitter and Facebook , which means you need to make sure people can actually find your content easily when they share it with their audience. Now you know how...


SEO Analyzer Tool:

Ubersuggest Keyword Research:!/

Related: How to Find and Use the Best Domain Name for Your Business in 5 Steps Related: Where and How to Buy a Domain Name Related: Where and How to Buy Web Hosting for Your New Website Related: 7 Benefits of Buying a Self-Hosted Blog from Bluehost for Small Business Owners Related: 11 Important Tips When Registering Your Domain Name Related: How to Create a Website From Start to Finish With HTML and CSS Related: 5 Common WordPress Maintenance Mistakes You Need To Avoid Related: What You Need Before Buying Hosting for Your New WordPress Site

IN THIS ARTICLE, YOU WILL LEARN... Why Having A Good Domain Name Is Important Ways To Find A Good Domain Name How Much Does It Cost To Register A Domain Name? What Are The Different Types Of TLDs And Their Costs? Best Way To Get An SSL Certificate For Your Website Why Some Sites Don't Have the https:// Protocol Google Tips on Using SSL Certificates Moreover, you can learn how to fix an expired domain name as well as changing your domain's WHOIS information. Let's get started...


There are several reasons why having a domain name is an important aspect of starting your own website or blog. First of all, it's the most important part in creating an online identity for yourself or your company. It is how people can find you and remember you when they search on Google . Two, it helps give you credibility with every visitor who lands on your site instead of visiting one of your competitor's websites. Thirdly, you can make money with it if done properly. Yes, many companies will try to sell you an expensive domain name but there are ways around this...

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