Long, unruly links look suspicious

Long, unruly links look suspicious

14.Sep.2021

To help protect people from spam and phishing attempts, Google’s search ranking algorithms can take into account the “quality” of a web page.

 

One major factor in this calculation is the number and quality of inbound links to that page. If too many or overly powerful outbound links appear on a page, Google might assume that this reflects the opinions of other pages. Then, when users click these links -- thinking they will be taken to another website -- their browser instead shows them nothing but thin air. This opens up potential for abuse by spammers and phishers who build websites full of such “link farms” in order to sway search engine results where it isn't warranted.

To counter such practices, Google has expanded the use of “unnatural links” warnings in Site Command.

 

These warnings help site owners understand which links might be hurting their rankings, and enables them to take immediate corrective action. You can review your website’s performance over time on Google Webmaster Tools , where you'll find a line graph that shows how many unnatural link notices you've had, as well as past unnatural link notices for individual webpages.

When you first see an unnatural link notice from Site Command on your website, it means a majority of your pages have a certain number of either automatically created or low-quality outbound links. After this initial warning, Google will show some additional automated messages if further changes seem necessary:

 

If more of your pages have a certain number of low-quality outbound links, you will receive another automated message from Site Command.

 

If more than half of your pages have a certain number of outbound links to other sites that appear less relevant or authoritative, you will receive an “unnatural link notification” telling you this has been identified as a problem. This message won't prevent you from being listed in search results, but it is important information to help improve the quality and accuracy of those results over time.

Unnatural link notifications are currently limited to webpages with 10 or more outbound links. When you see this notice on a webpage, look for ways to reduce the total number of these type of links on the page if possible.

While this approach is designed to help site owners improve the quality and accuracy of search results, it might result in some temporary ranking changes for pages that you don't actively control.

When you look at unnatural link notifications show in Site Command , you can see whether any of your sites have any lower-quality outbound links on them by clicking the "regenerate" link near the top of each report:

These messages will not affect how your website appears in our index and won't permanently affect a website’s ranking in search, but we advise you contact other webmasters who may be linking inappropriately to your site. This notification does not mean you should remove all outbound links from a page In fact, there are many legitimate reasons to include outbound links on a page—for example, references to reputable sources that could be helpful for visitors or citations of other people’s work (such as studies, news articles, etc).

Unnatural link notification cases are handled by hand, and there is no need to submit a reconsideration request. The unnatural-link-notification submitter will receive any feedback Google provides after the review is completed. We cannot provide any individualized guidance about unnatural link notifications beyond what’s available in this article.

If you see an unnatural link notification on your Site Command dashboard but know you haven't created these links yourself or don’t have control over them, please read our guide on what to do if you get an unnatural link warning (and why your site may be getting one) .

 

This approach is designed to help site owners improve the quality and accuracy of search results, so some temporary ranking changes might occur. This notification does not mean you should remove all outbound links from a page -- there are many legitimate reasons to include outbound links on a page, such as references to reputable sources that could be helpful for visitors or citations of other people’s work.

If you see an unnatural link notification on your Site Command dashboard but know you haven't created these links yourself or don’t have control over them, please read our guide on what to do if you get an unnatural link warning (and why your site may be getting one).

 

If you see an unnatural link notification on your Site Command dashboard but know you haven't created these links yourself or don’t have control over them, please read our guide on what to do if you get an unnatural link warning (and why your site may be getting one) .

The text above is taken directly from Google.com. The original can be found here:

What are the key takeaways from this paragraph?

- LINK REMOVAL - "if more of your pages have a certain number outbound links"

- UNNATURAL LINKS - "counting against your site's quality score"

- RANKING CHANGES - "a possible temporary ranking drop"

- SEARCH RESULTS - "You may want to consider removing the outbound links from this page."

-"The unnatural link notification submitter will receive feedback Google provides after review is completed."

- "If you see an unnatural link notification on your Site Command dashboard but know you haven't created these links yourself or don’t have control over them, please read our guide on what to do if you get an unnatural link warning (and why your site may be getting one)."

 

What can cause a website to appear in Google Search Console? What are some of the possible reasons that Google may drop a website in rankings? How do you remove outbound links from your site's pages? What does it mean when Google sends you an unnatural link notification? Why might your website be receiving one?

- Your website may appear in search results if it has any outbound links on its pages.

- You could receive a temporary ranking drop if more of your pages have a certain number of outbound links. This rank change is only temporary, but you should clean up any suspicious inbound and outbound links to avoid spam or other types of misrepresentative content.

- You can use Site Command to see whether any of your sites have lower quality outbound links on them. Allowing natural linking

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