You’ve seen them in your email—shortened links. Maybe you even use them yourself, when posting blog articles on social media, for example. But do you ever wonder where these shortlinks take you? What are they hiding?
Short link services, also known as link shorteners, allow people to make online urls shorter . That way, there’s less room to type out a web address. The end result is an easier-to-remember url that takes people directly to your intended destination page. You can see how it works by heading over to bitly right now and typing an address into the “Create Shortlink” box at the top of the page.
For most users using link shorteners, there’s usually something you gain out of the deal. Sometimes it’s just having a shorter link to share across social media platforms. Other times, however, the shortened links provide additional tracking information that can help you determine your campaign performance . This is possible because most link shortening sites offer some type of analytics package.
The first layer of this data comes from who clicks your links. If you use Google Analytics or Yandex Metrica , for example, you can see basic information about where visitors come from and when they arrive at your site . Link shorteners provide another level of detail about these sorts of things—this time by showing how people got to your page in the first place (i.e., what referring website they visited) and how long they spent on your site before leaving.
Don’t let these additional analytics go to waste —it’s data that can really add value to your business!
This example may be shared, but should not be copied verbatim in its current form. Please edit it so it is more appropriate for your needs. Use this format if you need to cite the article: Article author (date). Title of the article [Article/feature]. Website Title , URL .
Adkins, Johnathan (Sept 30, 2014). Link shorteners allow you to track performance [Article/feature]. Website Title , URL . Accessed date of or viewed date, depending on when the article is accessed.
Article author (date).Title of the article [Article/feature].Website Title, URL. Accessed date of or viewed date, depending on when the article is accessed. Article author (date). Title of the article [Article/feature]. Website Title , URL . http://example.com.. Accessed date of or viewed date, depending on when the article is accessed.
Please do not plagiarize this work without citing this page as a reference in your content! To cite this page:
Article author (date). Title of the article [Article/feature]. Retrieved from http://www.matchurl.com
By using our example site's link shortener you can give us credit for creating the content that you are using without plagiarizing!
Please do not plagiarize our work or it could result in legal action. To cite this site:
Example Site (n.d.). Homepage. Retrieved from http://www.matchurl.com.. via bitly link shortener
Thank you for giving us credit for our example content! Please do not copy our work without citing this page as your reference in future edits! Thank you again for liking, tweeting, and following our example site's link shortener. We hope to see you again soon so we can continue to offer great examples of how to use various digital marketing tools! Thanks again for visiting today! If you have any questions about what you learned please feel free to ask the editor, owner, or any of the other authors on this page! We are always willing to help. Thank you so much for coming! You can check out more great examples of how to use link shorteners below:
Shorterlink, Sy (n.d.). Use seo link shorteners to not only save space but keep your website safe from hackers and spam! Retrieved from http://www.shorterlink.com/
Google Developers (n.d.). Using goo.gl – Google Developers. Retrieved from https://www.matchurl.com.
Please do not plagiarize our work or it could result in legal action and we will be forced to make you sorry you ever read this page! To cite this site: Example Site (n.d.). Homepage.. Retrieved from http://www.matchurl.com.. via bitly link shortener Thank
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