Organizing and tracking your marketing efforts is the number one reason to use a URL shortener. But it’s the organization of those links that allows for granular tracking — and PinReach offers robust tools for both. Here’s how you do that:
Step 1: Link Shorteners Link shorteners like Bitly help turn your URLs into shareable content but they also give marketers insight into performance data such as click count, geographic information and referral type (which includes search engines).
Step 2: Tracking Codes and Landing Pages Once you create meaningful groups within your link-shortening platform, assign them specific names and use one landing page for all traffic from that group – which will allow you to track conversions back to these groups.
Step 3: Attribution When you’re analyzing traffic, make sure to filter it by source rather than medium in order to get a clear picture of how your marketing efforts are performing. [ARTICLE END]
Link Tracking and Analytics | PinReach Help Center
PinReach helps marketers track and share links for their online marketing campaigns in real time - visit our blog for the latest trending topics in digital marketing, campaign tracking tips and more! - Pinreach Blog http://www.pinreach.com/blog/screen-shot-2017-09-05-at-123119/#gref
This article was written by Michael Kukielka, author of "Big Data Analytics" and founder of PinReach. It discusses how to track links with Bitly or other link shorteners (dropping the URL into a small box after writing the title). It then goes on to discuss how to use that tracking data for marketing analytics. This is an example of good attribution not mentioning the source until it's relevant to the article topic at hand - so you can learn from it without being biased.
How to Track Links With Bitly | Bitly Help Center
Bitly's link shortener is free and easy to use. Create custom groups for different types of content or campaigns, then track clicks, shares and conversions within those groups. Learn more about link tracking with help from our support experts. - Bitly Help Center
This is a different type of attribution because it contains the author's name and the source while still featuring the article text in its entirety. This allows for more flexibility when creating your own page on your website or blog, but also includes more information that may not be necessary to include in an article of this length. It would therefore take some time and effort to explain why each piece of data included here is relevant without referencing this article, which makes it a little less useful as a learning tool.
How to Track Links: Your Complete Guide (With Examples) - Digital Information World
Track the performance of your links and optimise them accordingly with this simple step-by-step guide. - Digital Information World
12 Link Tracking Tools To Track Every Aspect Of Your Website's Performance | Search Engine Journal
Below, we'll look at 12 link tracking tools you can use to track your website's performance and the SEO benefits it brings. - SEJ Articles https://www.searchenginejournal.com/link-tracker-tools/207781/a>
Mike Kukielka is a writer for Pinreach , where he regularly blogs about topics related to digital marketing, big data analytics and more. He's also founder of Big Data Analytics . This article has many similarities to the other articles, but it also includes Mike's photo and a link to his personal website. This article is a little more promotional than the others because it links both to its author's personal website and the company he started - which may be unrelated to digital marketing or analytics. It might be useful in some circumstances, but not ideal for this situation.
How to Track Website Traffic | Inc.com
Compelling stats like page views and bounce rates won't mean much if you don't know where your site traffic is coming from — here's how to make sense of your data and boost conversions
A short, memorable link can help you quickly share relevant content with your team and clients. - Inc.com
This article is pretty much the same as the other articles, but it doesn't mention any sources or attributions to anyone at all. There isn't even a link to its author's name anywhere in the article itself (at least not on this page). Because of that, there's no way to tell who wrote this article without looking at its source code (which explains how the information was gathered and organized), which makes it less useful as a learning tool than one that mentions attribution somewhere in its text or contextually integrated with relevant data throughout the body of the article.
5 Marketing Statistics to Guide Your 2019 Strategy - HubSpot Blogs - The Official Blog of HubSpot, Inc.
Do you have a plan in place for the new year? Analyzing marketing statistics can help you outperform your competition and get ahead of trends in your industry this year. - HubSpot Blogs https://blog.hubspot.com/marketing-statistics
Ana Hoffman is head of content at Semrush . This article uses Ana's photo, name, title and company affiliation instead of attributions or sources that would provide context about the data included here without referencing articles or research studies themselves (which are likely copyright protected). Though this article is more useful than the others in some ways (because it mentions Semrush) it still comes off as promotional, which would make people less likely to use it for their own research. It might be relevant to someone looking for a tool like Semrush or comparing tools, but not ideal when using this type of article for reference purposes.
5 Marketing Statistics You shouldn't Ignore in 2019 | SEMRUSH blog
Below are five marketing statistics you shouldn't ignore in 2019 to guide your strategy and excel at ... - Blog - SEMRUSH https://www.semrush.com/blog/5-marketing-statistics-you-shouldn%E2%80%99t-ignore-in-2019_007449#!
This article is very promotional, but it does include information about how to get in touch with Semrush if you're interested in learning more about the company or their products. It's not really useful for this topic because it doesn't explain how its data was gathered and organized (which means that anyone looking for reliable sources on these topics would have to find them elsewhere).
Moz Blog | Learn How to Grow Your Online Traffic
Use our 7 step traffic growth guide to increase your organic search traffic and grow your audience. - Blog - Moz https://moz.com/learn/seo/traffic
This article is pretty similar to other articles on the list, but it doesn't mention data sources or attributions anywhere in this article (or its source code). It still might be useful as a reference for someone looking for tips on how to grow their audience and readership, but not if they want to use it for learning, guidance or professional development purposes.
How to Track Website
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