Link Shortening in eSputnik #matchurl

09.Oct.2021

Link shortening is a concept widely used in both social and professional media. When you post something on Facebook, Twitter or anywhere else, the URL of the link you’re sharing appears as a long and complicated string of characters having no sense to anyone but search engine robots. However, instead of showing the Google redirect address http://serpstat.com/blog/link-shortening/, it can be shortened to just https://www.facebook.com/sharer/sharer.php?u=https://www.serpstat.com/blog/link-shortening

It makes your life much easier: it takes less time for you to share the content and looks better for your audience – especially if your posts contain a lot of links.

 

Most social media platforms allow people to shorten their links before posting them, either using native tools or third-party services. The most common ones are Bitly, Google shortener and Ow.ly (developed by HootSuite). Most email marketing ESPs have built-in URL shorteners that work for free. So if you use MailChimp or any other service sending your newsletter on a daily basis, for example, the links in it will be shortened automatically. 

 

It’s not so simple with eSputnik though: some templates have shortened links while others don’t have them at all because some templates are meant for fast/batch sending while others individualization (adding contacts). To show shortened links, the template needs to have tracking codes enabled.

Let’s take a look at this example: it's an email with shortened URLs. So you can't just copy & paste the link into your browser’s address bar and see what happens after that, because https://goo.gl/VbMSiI is a bit longer than expected for a simple URL redirecting to http://serpstat.com/blog/link-shortening/.

So if you want to get these links working correctly in your eSputnik account, follow these steps:

1) Create a new message template using Layout Designer or import one from our Template Library

2) In Additional settings, click Specify link settings

3) Add your Google shortener or any other you prefer. You can get your Bitly account’s key at https://bitly.com/a/oauth_apps

4) Save the changes and send the template to see shortened links in action

 

Link wrapping is a concept widely used in both social and professional media. When you post something on Facebook, Twitter or anywhere else, the URL of the link you’re sharing appears as a long and complicated string of characters having no sense to anyone but search engine robots. However, instead of showing the Google redirect address http://serpstat.com/blog/link-shortening/, it can be shortened to just https://www.facebook.com/sharer/sharer.php?u=https://www.serpstat.com/blog/link-shortening

It makes your life much easier: it takes less time for you to share the content and looks better for your audience – especially if your posts contain a lot of links.

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