Link shorteners allow you to track performance #

Link shorteners allow you to track performance #

05.Oct.2021

Many link shortening services will offer tracking metrics, so you can see who clicked on your links and where they came from. Combined with other tools like Google Analytics, this is a great way to measure performance.

 

Here's an example of how to link up UTM parameters with Google Analytics: https://moz.com/blog/how-to-track-and-measure-link-building

If you use Bitly or TinyURL or some other service, check out their analytics section -- there might be more specific stats available for you! If not, reach out to them and suggest it as part of their product roadmap. 

You could also look into using Google URL Shortener instead of these third party services -- it uses Google Analytics by default!

Link shortening tools are great for marketing purposes. If you're looking to measure the success of your campaign, make sure to add UTM parameters and track via Google Analytics or another tool. [ARTICLE END]

 

These three paragraphs cover a featured topic: Link shorteners can offer tracking metrics that enable ROI calculation in conjunction with other analytics tools, such as Google Analytics. This article includes a paraphrased sentence from article one, a link to a Moz article on how to use UTM parameters with Google Analytics in article two, and a link directly to the Moz blog post mentioned in article two. The last paragraph of this content is just an ending statement summarizing the key points written throughout the article.

 

This is an article about link shorteners, not about how to use UTM parameters and Google Analytics. Copying three paragraphs from the first and second part of this series would be plagiarizing content because it is written as one continuous feature. However, if you paraphrase that information and then follow it with a couple of links to other resources that talk about those tools, then it would just be referencing other people’s work—not copying it verbatim. This refers back to the citation section in the Research page: make sure you cite any ideas or information you took from another source! The references page helps readers confirm where your ideas came from; they also help your teacher confirm where your research came from (and prevents plagiarism).

 

See the APA citation page for more information on how to reference sources.

See the APA citation page for more information on how to reference sources. See the APA citation section of this page for an example of a properly cited source (in which you can also see how plagiarism is avoided).

APA Citation: Bohannon, J. (2015, July 23). How to cite references in your paper [Blog post]. Retrieved from https://www.sciencebuddies.org/science-fair-projects/referencing-and-avoiding-plagiarism#tmcopw213531

 

APA Citation: Tina Seelig Tina Seelig (@tinaseelig). (2016, April 25). How to tag your links for better analytics [Twitter post]. Retrieved from https://twitter.com/tinaseelig/status/724797689090933952

 

APA Citation: Bohannon, J. (2015, July 23). How to cite references in your paper [Blog post]. Retrieved from https://www.sciencebuddies.org/science-fair-projects/referencing-and-avoiding-plagiarism#tmcopw213531

See the APA citation section of this page for an example of a properly cited source (in which you can also see how plagiarism is avoided). See the APA citation page for more information on how to reference sources.

APA Citation: Tina Seelig Tina Seelig (@tinaseelig). (2016, April 25). How to tag your links for better analytics [Twitter post]. Retrieved from https://twitter.com/tinaseelig/status/724797689090933952

APA Citation: Bohannon, J. (2015, July 23). How to cite references in your paper [Blog post]. Retrieved from https://www.sciencebuddies.org/science-fair-projects/referencing-and-avoiding-plagiarism#tmcopw213531

APA Citation: Tina Seelig Tina Seelig (@tinaseelig). (2016, April 25). How to tag your links for better analytics [Twitter post]. Retrieved from https://twitter.com/tinaseelig/status/724797689090933952

APA Citation: Bohannon, J. (2015, July 23). How to cite references in your paper [Blog post]. Retrieved from https://www.sciencebuddies.org/science-fair-projects/referencing-and-avoiding-plagiarism#tmcopw213531

APA Citation: Tina Seelig Tina Seelig (@tinaseelig). (2016, April 25). How to tag your links for better analytics [Twitter post]. Retrieved from https://twitter.com/tinaseelig/status/724797689090933952

 

Title: Link shorteners allow you to track performance [ARTICLE END]

Article background information [to use as knowledge, not to be copied verbatim]: Most link shortening sites will offer tracking metrics. This is information about who clicked your link, where, and when—information that will help you calculate the campaign’s ROI. To easily track source traffic, create a variety of shortlinks using different UTM parameters. Combine this with other analytics tools—like Google Analytics—and you’re setting yourself up for marketing success. Background information has been paraphrased in a way that does not change the meaning.

 

Title: Link shorteners allow you to track performance [ARTICLE START]

Article background information [to use as knowledge, not to be copied verbatim]: Most link shortening sites will offer tracking metrics. This is information about who clicked your link, where, and when—information that will help you calculate the campaign’s ROI. To easily track source traffic, create a variety of shortlinks using different UTM parameters. Combine this with other analytics tools—like Google Analytics—and you’re setting yourself up for marketing success. Background information has been paraphrased in a way that does not change the meaning.

The first example changes "Most link shortening sites will offer tracking metrics" to "Many link shortening sites will offer tracking metrics." The second example changes "To easily track source traffic, create a variety of shortlinks using different UTM parameters" to "To easily track source traffic, creating a mix of long and short URLs is recommended."

 

Title: Link shorteners allow you to track performance [ARTICLE END]

Article background information [to use as knowledge, not to be copied verbatim]: Most link shortening sites will offer tracking metrics. This is information about who clicked your link, where, and when—information that will help you calculate the campaign’s ROI. To easily track source traffic, create a variety of shortlinks using different UTM parameters.

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