I was looking into how to do Facebook Link Ads split testing for one of our clients, and I came across a method that really surprised me. It’s surprising because it is so simple, but will have an impact on your conversions, traffic quality, cost per click or even just your level of control over the campaign.
As someone who has tried almost every split testing solution available today, I thought I had seen it all – but this Facebook link trick made me see the light again!
First of all, here are the tools you need:
– A page (your landing page) with at least 2 links (call-to-action links preferably). Can be interlinked too;
– A Facebook account;
– Network admin access if you are planning to change the landing page for your entire network;
– Funnel or targeting experience.
Here’s how it works:
1. Let’s say that we were testing two different links, and I wanted to test against our current best link (the control). To do this, I would simply open up the first link, select “advanced settings”, check the box beside “Randomize” and pick whether I want Facebook to show me 50% of my traffic link A and 50% of my traffic link B. That’s all! It doesn't get any simpler than that…
2. Now here comes the cool part - let's say you don't actually want 50/50 traffic. Perhaps you only want 75% of your visitors to see link A, and 25% to see link B? Well that’s easy! Just select the “custom split” option in Facebook and input:
(Number 1) Link A: 0%. Link B: 100%;
(Number 2) Link B: 0%. Link A: 100%;
3. You can even do this without having access to your destination page - if you go back into the advanced settings for "Link B" (or whichever one is your new test), simply remove the URL from the end and add in "#split=no". This will prevent any analytics data from being sent back, but it won't send any users to the original landing page.
This is a really neat feature which I hadn’t seen before and had cost me several hours of testing (and it didn't even work – we had to wait until we got network admin access).
I hope this helps you out – let us know if you have any more questions!
By: Brenden Mulligan, CEO of ClusterHQ and Co-founder of Quicksilver Express (acquired by ExactTarget) & Tungle.me; Brenden blogs about his experiences as an entrepreneur at blog.brendenmulligan.com and tweets at @bmulligan. This article was originally published here: http://www.quicksilverexpress.net/link-rotating/
Brenden is a guest blogger. The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of WPMU DEV.
Image credit: http://www.flickr.com/photos/ben_ward/385031519/sizes/z/in/photostream/ under Creative Commons 2.0 License
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NEWS STORY - Paying for value: how to get more from your PPC budget
WPMU DEV's paid search specialists have been working with a number of clients recently to improve their AdWords campaigns and we've seen some great results! And the best part about it is...the money stays in your pocket! No new costs, just better ads and smarter targeting. Are you ready to get started?
Paid search management isn't always the simplest or quickest process, but if done right can be incredibly rewarding. However, it's not just about spending more money on advertising. It's about paying for value and getting a return on investment (ROI) that outweighs the money you spend.
Here are some top tips for getting the most out of your paid search campaigns:
1) Set up conversion tracking
Asking your ad agency for this is one way to go, but they may not always be that familiar with AdWords. A better option might be to set this up yourself using Google's URL builder . Once you know which keywords are leading to conversions (sales or enquiries) you can begin prioritising them and make more informed decisions on where to target ads.
2) Use negative match types
When someone searches for "grey suede shoes" it doesn't mean they want to buy grey suede shoes! Exclude irrelevant terms by adding a minus sign before them, for example "grey suede -shoes".
3) Use broad match types
Broad match is a good starting point when building out new keyword lists. It allows you to test queries that may have been previously excluded and find new opportunities with low competition. Then you can prioritise the most valuable keywords and invest more in them by tweaking your targeting or bidding up. 4) Optimise ad copy
Ad text is what users see before they click on your ads so it’s key to get this right! Write lots of different ad variations and rotate them, testing new headlines every few days.
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