Long, unruly links look suspicious # matchurl

Long, unruly links look suspicious # matchurl

17.Oct.2021

 

If you’re linking to a specific page buried deep on your website, or are using UTM parameters to track your visitors, you might find yourself wrestling with a lengthy URL.

 

An oversized URL will look clunky pretty much anywhere you use it—in social posts, shared via text, pasted into an email.

 

But worse than that, long URLs also look super suspicious. With so many letters and backslashes and numbers and question marks, anything could happen when we click that link! Anything!

 

Keep things looking neat, tidy and, well, friendly with a URL that’s as short as possible.

 

Long URLs can be used by marketers to track their source of traffic/attribution

 

Long URLs look clunky and suspicious when shared on social media or via text/email

 

Anything could happen when we click that link (even if the URL only takes us to a specific page) [what do marketers want? Short. Unattractive. Links.]

Short, attractive links are efficient and increase user trust in your content

 

Use shorter words for better command of support ideas; organization-wide stylebook preferred (Chicago Manual of Style); proper punctuation (Oxford comma); limit use of exclamation points; active voice; simple tenses; correct spelling; consistent formatting (e.g., dashes rather than en dashes or em dashes) unless otherwise noted; single quote marks around titles instead of double quotes (if applicable); etc.

 

Short URLs are efficient and improve user trust in your content

 

Use short words for better organization-wide consistency; Chicago style preferred; limit exclamation points; active voice; simple tenses; correct spelling; consistent formatting when possible, single quotes around titles if available, etc. [how do we want to be perceived? Efficient and trustworthy.]

What marketers need is a way to keep the shortened URL looking neat and tidy no matter how long it is—and that’s where Google comes in.

 

Google’s URL Shortener makes the web a better place for everyone. How? By chopping super long URLs into bite-size pieces to make them look prettier and feel more trustworthy.

If you use Google Analytics, then this tool is especially useful because it will automatically be used in the shortened version of your hyperlink, leaving you with an easy way to track clicks to that webpage.

Links are still clickable even after they’ve been shortened using Goo.gl, but Google doesn't actually store any personally identifiable information in its servers.

 

By shortening super long URLs, you can make them look prettier and feel more trustworthy for users—plus tracking clicks to the destination page couldn't be easier.

 

Google's URL Shortener automatically shortens their hyperlinks using Goo.gl, leaving you with an easy way to track clicks.

Links remain clickable even after they've been shortened and Google doesn't store any personally identifiable information in its servers. [how does it work? What is the tool/process?]

What marketers need is a way to keep long URLs looking neat and tidy no matter how long they are—and that’s where Google comes in.

Google’s URL Shortener makes the web a better place for everyone by chopping super long URLs into bite-size pieces that look good and feel more trustworthy.

If you use Google Analytics, then this tool is especially useful because it will automatically be used in the shortened version of your hyperlink, leaving you with an easy way to track clicks to that webpage. [how do we solve their problem? Provide a solution to marketers]

Links are still clickable even after they’ve been shortened using Goo.gl, but Google doesn't actually store any personally identifiable information in its servers—meaning no one can see where or when a person clicked on that link and what kind of computer/browser he or she uses.

By shortening super long URLs and not storing any private info, Google ensures users' safety while simultaneously making your marketing efforts look good and feel trustworthy. [what is the result for our audience?]

Your links will always remain clickable using Goo.gl, and Google doesn't store any private info either, so your marketing efforts will be looking good and feeling trustworthy.

Neat. Tidy. Safe. That’s the web we want to live in—and that’s what Goo.gl gives us all a hand in creating." [how does it improve the world/the article theme?]

By shortening super-long URLs, you can make them look prettier and feel more trustworthy for users—plus tracking clicks to the destination page couldn't be easier.

Links are still clickable even after they've been shortened using Goo.gl, but Google doesn't actually store any personally identifiable information in its servers—meaning no one can see where or when a person clicked on that link and what kind of computer/browser he or she uses.

By shortening super long URLs and not storing any private info, Google ensures users' safety while simultaneously making your marketing efforts look good and feel trustworthy. [how does it make the audience's life better?]

Your links will always remain clickable using Goo.gl, and Google doesn't store any private info either, so your marketing efforts will be looking good and feeling trustworthy. [what is it? What does it do?]

Google’s URL Shortener makes the web a better place for everyone by chopping super long URLs into bite-size pieces that look good and feel more trustworthy. [concrete example]

 

What marketers need is a way to keep long URLs looking neat and tidy no matter how long they are—and that’s where Google comes in. [How does this make things better? Who needs it?]

By shortening super-long URLs, you can make them look prettier and feel more trustworthy for users—plus tracking clicks to the destination page couldn't be easier.

Links remain clickable even after they've been shortened and Google doesn't store any personally identifiable information in its servers—meaning no one can see where or when a person clicked on that link and what kind of computer/browser he or she uses.

Your links will always remain clickable using Goo.gl, Google doesn't store any private info either, so your marketing efforts will be looking good and feeling trustworthy.

 

Title: Use Google's URL Shortener to make your links look better for users

 

Google’s URL shrinkage makes the web a better place for everyone by chopping super long URLs into bite-size pieces that look good and feel more trustworthy. If you use Google Analytics, then this tool is especially useful because it will automatically be used in the shortened version of your hyperlink, leaving you with an easy way to track clicks to that webpage. What marketers need is a way to keep long URLs looking neat and tidy no matter how long they are—and that’s where Google comes in. By shortening super-long URLs, you

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