Keep a simple URL structure

Keep a simple URL structure


If your site's URL structure is simple, you'll not only make it easier for your users to interact with the content, but also for search engine crawlers to crawl and create an index of that content.

The use of dynamic URLs in websites has been a source of difficulty in crawling and indexing sites by search engines. We recommend the use of static URLs whenever possible. Dynamic URLs contain complex query strings which means their format can change each time they're requested making them difficult for both people and machines to understand. In addition, different parameters often require different servers or software code to respond correctly, resulting in a confusing user experience if a link redirects from one place to another before finally opening the correct destination page.

In general using simple URL structures that humans can easily read also helps search engine crawlers. In addition, if you keep your URL structure simple it's less likely to change over time – a significant problem with sites using complex URLs structures.

Avoid the use of code names and codes in URLs. A site whose content is about cars should not have a URL like this: . Instead, use words or phrases people will understand such as: .

In general, avoid mystery meat navigation as much as possible by mapping out site architecture before beginning development of a website and then keeping the design as simple as possible.


Complex URLs structures are not only bad for crawlability but also for search engines' indexing of your site's content. Keep it simple so that both crawlers and users can benefit from the URL structure <link> elements you've included on each page to map out internal link relationships between pages. You'll not only make things easier for yourself, but also help improve how search engine crawlers see your site's architecture too.


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