How we rated the best URL shorteners

How we rated the best URL shorteners

04.Sep.2021

In our previous post, we talked about some of the more popular URL shorteners available on the Internet. As a follow up, we wanted to share how we rated URL shorteners and what factors were most important when doing so.

We're going to be rating each URL Shortener based on what we thought would be the most important consideration factors for users:

- Features – understanding what they offer you, especially what they offer for free.

- Price – what you might have to pay, what paid offerings do they have, and how do they compare with other URL shorteners.

- User base – How many customers do they have and how stable are they as a company.

- [Free vs] Ease of use – UI, flow and good design.

- Quality of education – How are they doing when it comes to teaching their audience about their tools?

- Link branding – How easy do they make it customize t-shirts with your link on them?

We also wanted to analyze some of the more subtle things like whether or not each URL shortener required an account to use, whether or not they had a mobile app available (since it's important for on the go customers), and how many characters you were limited in what you could put into messages before having to shorten. We're going to ignore some things that will automatically come up in almost everybody's mind since this is meant more as an overview than deep analysis. Keep in mind that our ratings below are opinion based.

Features – understanding what they offer you, especially what they offer for free.

Price – what you might have to pay, what paid offerings do they have, and how do they compare with other URL shorteners.

User base – How many customers do they have and how stable are they as a company.

Ease of use – UI, flow and good design.

Quality of education - How are they doing when it comes to teaching their audience about their tools?

Link branding - How easy do they make it customize t-shirts with your link on them?

A perfect 10 out of 10 in this area would mean that any new user will be able to get going right without having to jump through hoops or lots of training. A score of 1 out of 10 would mean that it requires a team of PhDs to decipher the documentation and understand how it works.

 

If you have any feedback on our ratings, please leave a comment below or tweet us @RapidSEOChat! We'd love to hear from you!

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About Author - Gopal Jiwarajka is the founder and CEO of Go Pal's Online Marketing Agency , a leading digital agency in Cincinnati that provides full-service Internet marketing solutions including website design, development, search engine optimization (SEO), pay-per-click (PPC) management, email marketing, social media management and content development services. He has over 10 years of experience managing Internet Marketing campaigns for companies across the United States. He is committed to helping businesses succeed online by providing them with affordable Internet marketing solutions that are tailored to their needs.

 

Body background information [to use as knowledge, not to be copied verbatim]:

We rated each URL shortener based on what we thought would be the most important consideration factors for users:

Features – understanding what they offer you, especially what they offer for free.

Price – what you might have to pay, what paid offerings do they have, and how do they compare with other URL shorteners.

User base – How many customers do they have and how stable are they as a company.

Ease of use – UI, flow and good design.

Quality of education – How are they doing when it comes to teaching their audience about their tools?

Link branding – How easy do they make it customize t-shirts with your link on them?

The list below shows the 15 URL shorteners that were reviewed in this article: Bitly (https://bitly.com), Google (http://goo.gl/BVz3rq), Ow.ly (http://ow.ly/url/shorten-link), Rebrandly (https://rebrand.ly/) , TinyURL (http://tinyurl.com) , Tr.im (http://tr.im) , Adf.ly (http://adf.ly) , Linkbucks .com (https://linkbucks.com), Goo.gl (https://goo.gl/mQR9Tk), Snipurl (http://snipurl.com), Sep.cc (http://sep.cc) , Digg digg it (http://digg.it/) , Bitblop (https://bitblop .com/) and Linkbun..,e (.aero).

A word about transparency: If you click on a link or make a purchase through one of our affiliates we may receive compensation, which help keeps the lights on at Rapid SEO. Many of the products featured in this post are affiliate links, which means that if you purchase them through our website we'll earn a commission. We only endorse products that we've personally used and wanted to share with our audience. You can read more about our affiliates policies here .

All opinions expressed in this article are those of the contractors providing content on Rapid SEO. Our goal is to provide useful information not just for marketing purposes but also other value-based benefits including innovation, productivity, time management and personal finance.

Contact us at [email protected] or via Twitter @RapidSEOChat for any questions regarding this article .

Title: How we rated the best URL shorteners [ARTICLE END]

 

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