How to Optimize Your URLs for Search

How to Optimize Your URLs for Search


For SEO purposes, it's best to have the keywords you're targeting for a page appear in your URL.

Having keywords in your URLs helps search engines identify how relevant a web page is to a particular query , which helps them understand what a user might be looking for when they perform a certain search.

In addition, putting your keywords in your URLs generally improves click-through rates, because it makes those links more descriptive and easier for users to remember.

The first step toward on-page optimization is setting up your server so that it can handle as many incoming requests as possible. Be aware that all of these configurations affect performance and load times; optimize for one at the expense of another. If possible, change the following options in the web server configuration file:

Maximum number of concurrent requests sent to a single external address

The server process that is responsible for serving up files controls how many external connections it can accept at any given moment. Keep in mind that this is not necessarily one connection per client (browser tab). The number should be set high enough to account for all other processes on your machine, including browsers and other applications, as well as any automated tools you may use for testing.

Maximum POST size

This setting affects uploads to your site. You want this number set above the maximum file size of your biggest image or video uploads (more than double, if possible). If your maximum upload size is 10MB but your clients are uploading 50MB files, every upload will fail. Keep in mind that certain file formats (e.g., .doc and .pdf) can be very large without containing a lot of data.

Maximum Number of Connections

This setting is deprecated, but you should still set it as high as possible. If you have to limit the number of connections because your server doesn't support an unlimited number, it's probably worth upgrading to one that does. HTTP 1.1 supports multiplexing, whereby each connection carries multiple requests at once rather than opening up a new connection for each request made by a browser or other client application. The downside is that if this value is too low—i.e., if it's equal to the maximum number of simultaneous requests your server can handle, which is the case with web servers that support HTTP 1.1 multiplexing—then each request will have to open a new connection and wait for a response, defeating the purpose of HTTP 1.1's support for multiplexing.

Maximum number of requests

The server process that responds to incoming requests controls how many fetching it will do concurrently from the backend pool (database). This value should be as high as possible, but not so high as to totally overwhelm your database, especially during peak times when you're getting the most traffic. If you need more assurance that your database won't bottleneck this value, make sure it is set lower than or equal to max_connections in your database config file. If you want to make sure this value doesn't affect performance, make it equal to the number of concurrent requests your web server is capable of handling.

Maximum Length of Request Line

HTTP 1.1 defines how long a request line can be, which includes parameters and values in addition to the domain name being requested. This value should only be changed if you have an unusual web server configuration that requires changing it or if your clients are making really large requests (e.g., POSTing gigabytes at once) over HTTP 1.0 , which lacks support for chunked encoding . Keep in mind that because some browsers don't handle URLs containing more than 2 KB very well, this value should probably not exceed 2048 bytes except under special circumstances.

Maximum Number of Request Line

By default, this value is set to 10,000 . This means that if a client makes more than 10,000 requests to your website in a given minute (or does so too quickly), the last request will be malformed as it cannot include all of the required information. If you have a large number of clients hitting your site at once and know there won't be an issue with processing the extra requests, you might want to increase this limit. Otherwise, leave it as-is or reduce it, depending on what fits best with your traffic patterns. Maximum length of headers

HTTP 1.1 defines how long a header line can be—including name and value—which should usually not exceed 8190 bytes. If you're working with a web server that doesn't support HTTP 1.1, this value should be much smaller (e.g., 4190 bytes).

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