How to Optimize Your URLs for Search

How to Optimize Your URLs for Search

13.Sep.2021

When you're writing a post or page, it's always best to write the title and the content first — then do your URL slug. Optimizing URLs can be as easy as adding words that identify what the article is about.

For example, let's say we want to create a blog post about "how to optimize URLs" and we want to use this exact headline. Our final URL would look something like:

That said, there are also other factors to consider such as issues with special characters (which I'll go over in more detail below). To keep things simple here, I just recommend using relevant search terms — put yourself into Google's shoes.  

"How to Optimize Your URLs for Search" might be too long, but "how to optimize urls" works just fine. Some people prefer including the keyword at the beginning of the URL so it's more prominent on the SERP (Search Engine Results Page).

You can also try different URL structures if your site is already built out, or you're running into issues with certain types of URLs. For example, this article is being hosted on a sub-domain (.com/blog) rather than within my root domain (.com). That means I have to keep all paths relative. So if I had written "/optimize-urls/" in an article before this one, that would have redirected to /how-to-optimize-urls/, which would have been a 404.

A few years ago, it was best practice to include the words "video" and/or "audio" in your URLs if you had those types of files. I'm talking about this kind of URL: https://www.venngage.com/blog . Nowadays, Google indexes video and audio content on its own — it even crawls sites with Flash very well nowadays. So there's no need to include those keywords anymore (and Google will ignore them anyway).

With that said, keep in mind that you should still create good URLs if they're going to be shared on social media or linked to from other websites since these links are what people will see. Google's own URL Builder is a great tool for this if you need some help — be sure to include relevant keywords and pick a category (or two).

 

The final URLs on pages and posts should also make it easy for visitors, as well as search engines, to find your content. If someone has trouble finding or sharing your link on social media, they're more likely to use another option that works for them. That may not mean much today since people tend to share links through their personal profiles, but those links could end up on the pages of news outlets or forums in the near future (for example: https://www.linkedin.com/pulse/optimize-urls-brian-dean , https://www.facebook.com/9GAG ).

What types of URLs should you avoid? Well, if you want to make sure Google crawls and indexes your content, I would leave out dynamic parameters (surrounding the search terms in brackets) — they might work today but not in a few months. If you're using WordPress or another CMS (Content Management System), go into each URL field and add "/" at the end, like this .

Certain websites might use them anyway since they've been doing it for years with no issues — but why risk it? And if it does happen, which is very unlikely these days, you can always check and re-submit your pages with Google's URL Removal Tool.

There are a few other less-common and/or vague issues with certain types of URLs, such as when they're too long or when characters like spaces and special characters (i.e. "+," "/," "&") don't work well with the URL structure you've chosen — but these situations don't come up that often anymore.

 

Now let's get ready to optimize some URLs!

 

 

ARTICLE END]

 

URL slug: how to optimize urls

Page Title: How to Optimize Your URLs for Search

Description: One on-page best practice is optimizing your URL slug for each page and post you create. It's one of those SEO best practices that's actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.

Internal Link: <https://venngage.com/blog/how-to-optimize-urls/> | How to Optimize Your URLs for Search — Vengage blog

External Link: https://www.youtube.com/watch?v=aFwm_fiXtn4&list=PL5XKbVmEJnBB0agag3uUSGTQcNWCeFky6

Image: https://venngage.com/blog/wp-content/uploads/2018/02/optimize-urls.png

Image Alt Text: Optimize URLs for Search

 

URL slug: how to optimize urls

Page Title: How to Optimize Your URLs for SEO

Description: In this article, we're going over the best practices you need to follow in order to not just optimize your URL slugs but also make sure you have a good process for generating new ones when needed.

Internal Link: <https://www.venngage.com/blog/how-to-optimize-urls/> | How to Optimize Your URLs for SEO — Vengage blog

External Link: https://www.youtube.com/watch?v=aFwm_fiXtn4&list=PL5XKbVmEJnBB0agag3uUSGTQcNWCeFky6

Image: https://venngage.com/blog/wp-content/uploads/2018/02/optimize-urls.png

Image Alt Text: Optimize URLs for SEO

URL slug: how to optimize urls for seo

Page: How to Optimize URLs for SEO

Description: The final URLs on pages and posts should also make it easy for visitors, as well as search engines, to find your content. If someone has trouble finding or sharing your link on social media, they're more likely to use another option that works for them. That may not mean much today since people tend to share links through their personal profiles, but those links could end up on the pages of news outlets or forums in the near future (for example: https://www.linkedin.com/pulse/optimize-urls-brian-dean , https://www.facebook.com/9GAG ). In this article, we're going over the best practices you need to follow in order to not just optimize your URL slugs but also make sure you have a good process for generating new ones when needed.

Internal Link: <https://www.venngage.com/blog/how-to-optimize-urls/> | How to Optimize URLs for SEO — Vengage blog

External Link: https://www.youtube.com/watch?v=aFwm_fiXtn4&list=PL5XKbVmEJnBB0agag3uUSGTQcNWCeFky6

Image: https://venngage.com/blog/wp-content/uploads/2018/02/optimize-urls.

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