How to Choose the Best URL Shortener

How to Choose the Best URL Shortener

13.Sep.2021

The best URL shortener will depend on what you’re using it for, and who your target audience is. A shortening service may be helpful when you want to share a long or complex link with somebody, but also in trying to track how many times the link has been clicked and where traffic comes from. Different services offer different advanced analytics and administration tools.

 

Shorten Your URLs With Bitly (www.bitly.com)

Bitly offers shortened URLs that can be easily shared via Twitter or Facebook, as well as customized branded links that work across multiple platforms such as desktop and mobile websites, emails, RSS feeds and more. It offers customizable analytics such as geographic distribution of clicks, most influential referrers (who sends the most traffic), and top pages that drove the most traffic. Bitly also has an API for developers, allowing them to automate tasks or build on top of the platform.

Bitly touts its security features as one of its competitive advantages, which include SSL encryption, two-factor authentication and proactive monitoring.

Shorten Your URLs With TinyURL (tinyurl.com)

TinyURL is a service that provides simple short links – 160 characters instead of over 400 – that will redirect to the website you want. If you’re using a blogging platform such as WordPress, you can easily create a TinyURL from within the system by pasting your existing URL into the window it gives you. You can share these links through TinyURL’s custom link sharing page on their website, or through email.

TinyURL also provides a customizable analytics section that breaks down the number of clicks your links have received by country and time of day, which can be helpful for testing certain promotion strategies.

Shorten Your URLs With Google URL Shortener (goo.gl)

Google’s own URL shortening service is called goo.gl, and it's available in over eighty languages worldwide including Hindi and Croatian. It gives you the shortest possible URL created from any other given web address, allowing you to create simple links that will show up well in Search Engine Results Pages (SERPs). The shortened links don't contain extra characters as "http://bit.ly/" or "http://goo.gl/", which might influence your click-through rates (CTR).

Google’s URL shortener offers additional features for marketers, including custom link tracking that lets you see how many clicks each of your links receives and the geographical location of the audience that's clicking them.

Shorten Your URLs With Office Management Portal (ompldr.org)

Office Management Portal, also known as ompldr, doesn't offer analytics to track how many people have clicked on your shortened URLs nor do they have a customizable link preview page, but their primary focus is on protecting content so it cannot be copied by others who want to share it without crediting its source. It allows you to create a customized download page for your file, which will display what the person can expect to see after they click it.

Shorten Your URLs With Rebrandly (rebrand.ly)

Rebrandly is an online platform that offers tools to help marketers build links and short URLs easily. It provides multiple tools to track the number of clicks on all links generated through its service, as well as their sources and times of distribution. You can also create personalized links for use in emails, social media posts or anywhere you need quick access to content such as text documents, photos and videos - those links will look like brandname.rebrand.ly/keyword_that_defines_the_

Rebrandly also has a customizable page where you can provide information on the content before a visitor gets to it, such as a description of what they'll see if they click.

Read more here: http://searchenginewatch.com/sew/how-to/2368849/how-to-choose-the-best-url-shortener

 

Shorten Your URLs With Bitly (www.bitly.com)

Bitly offers shortened URLs that can be easily shared via Twitter or Facebook, as well as customized branded links that work across multiple platforms such as desktop and mobile websites, emails, RSS feeds and more. It offers customizable analytics such as geographic distribution of clicks, most influential referrers (who sends the most traffic to your links?) and the number of times a link is viewed.

Shorten Your URLs With Google URL Shortener (goog.ly)

Google also provides its own tool for shortening links, called goo.gl. Similar to Google's other products such as email and maps, it offers tracking and customizable analytics to help you make informed decisions about which marketing strategies work and how well they perform. For instance, you can view up-to-the-minute information on your links' active clicks or visitors by clicking on the Analytics tab within the short code generator that populates when you type in an original URL at goo .gl/shortlink.

Shorten Your URLs With Rebrandly (rebrand.ly)

Rebrandly is an online platform that offers tools to help marketers build links and short URLs easily. It provides multiple tools to track the number of clicks on all links generated through its service, as well as their sources and times of distribution. You can also create personalized links for use in emails, social media posts or anywhere you need quick access to content such as text documents, photos and videos - those links will look like brandname .rebrand .ly/keyword_that_defines_the

 

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