How To Build Custom Short URLs (Branded Links) #matchurl

How To Build Custom Short URLs (Branded Links) #matchurl

14.Aug.2021

 So you've got a URL.
A long, ugly URL that you want to share online.
First thing we gotta do is turn it into a branded link.
"But what's the best way to do that?" I hear you ask.
Well, it all depends.
You've got a variety of options
when it comes to domains and keywords.
So let's take a look at how to craft
the perfect branded link for your needs.
(upbeat music)
Unlike generic, shortened URLs, brands these days
prefer to share a link that incorporates their name.
You see, it's not about being short anymore.
That's just not as needed.
What's more important is the brand.
Oh, sorry.
It's true.
Now, a branded link is made up of three elements.
The domain, the TLD, and the slug.
Generic URL shorteners, you have no control
over any of these elements.
They usually decide it for you,
and have no trace of your brand, whatsoever.
But when setting up your branded link,
you choose the domain and TLD from scratch,
and any link you share after that can have
whatever slug you like.
Sound good?
You know, I think so, too.
Right, let's get into it.
First up, the domain.
When setting up your branded link,
you choose the domain, or domains,
that will become the base for any link that you share.
You'll always want to feature your name
or your company's name here, so you can boost
brand awareness and visibility.
Don't be afraid to experiment with
different spellings or abbreviations.
As long as you're confident that your choice
retains your brand's identity
and makes people think of it straight away.
Now that the first half of your domain is sorted,
next up: the TLD.
Now there are far more options than just .com or .org.
There are hundreds and hundreds, in fact.
Now whether you want to build a personal brand
or a business brand, consider using TLDs that are
specific to your niche.
Create a clear connection between your name
and the industry you're in.
You know, an artist could use .studio,
a restaurant could use .pizza,
a financial consulting company could use .finance.
This means anyone who sees your links
will come to associate your name
with what you do, which is perfect.
Your brand will be the first thing that comes to mind
when they think of your service.
Another reason to get creative with the TLD,
customize your branded links
so they indicate where they'll lead.
For example, at Rebrandly, we use .blog
for our latest blog posts,
.video to share YouTube videos,
and .support to help customers contact our help desk.
By telling people where they're going
when they click the link, there's that extra level of trust
in the content that you share.
The URL slug, or keyword after the slash,
can be whatever you like it to be
for each link that you share.
When choosing a key word, you can use this opportunity
to share information about the page the link leads to.
So, as well as using a .blog TLD, you could include
the title of the article after the slash.
This will build trust, encourage click-throughs,
and reduce your site's bounce rate,
because prospects will know exactly what to expect
when they arrive in your site.
And that's it.
Branded links.
They can be short and sweet,
but there's a lot of potential packed in there.
So, to recap, branded links consist of three, key elements:
the domain, include your name
to put your brand in your links;
the TLD, tell people where they're going when they click
and associate your brand with what you do;
And the slug, customize your links for any
and all of your needs.
With these, you can create your own, custom, branded-links
and start sharing with the world.
Let us know in the comments below what you think.
Hi everyone, thanks very much for watching.
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And until next time, take care.

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