How does a bad SEO URL look like?
A bad SEO URL looks like this www.example.com/product/red-dresses/. It contains two elements that are not recommended by the search engine crawlers:-
Another example of Bad SEO URL is one that has an characters characters in it which do not follow the W3 standards. They are "?" and "#". -The third element to look out for in a bad SEO url is multiple question marks "?". When engineering your website URLs avoid using multiple question marks, because they can confuse both web users and search engines. If you want to include punctuation in your URLs use hyphens "-", instead of question marks ".
If you see any of these elements on your website's URL you should consider changing it, or preventing them from being indexed by search engines. You can do that by adding a "no follow" link to your website's robots.txt file.
# How does a good SEO URL look like?
A good SEO url looks like this. www.example.com/dress-color/?color=red
The elements of a properly generated SEO URL are:-
* Using hyphens to separate words "-" instead of underscores "_". Search engines are not capable of distinguishing words with underscores.
* The first element "www" is required. It helps web crawlers separate you from other domains.
* Add a category or an extension to your URL it will help you tell web users what your website is about and helps the search engine crawlers understand your website better.
The most important thing in a good SEO URL is the content of it. Content in a web page helps search engine crawlers understand your website and this is considered an important part of the 200 search engine ranking factors.
# How to tell if your SEO URL is good or bad?
If you are using hyphens, "-" instead of underscores "_" in your URLs and they are generating by W3 standards then it is almost guaranteed that the URL is a good one. You should also ensure that your URL are not too long.
- If you are doing SEO for a client it would be wise to check the SEO of their website's URLs before submitting them to search engines or publishing them on social media sites. You can use tools like Google Webmaster Tools, Bing Webmaster Tools, MajesticSEO to see how well optimized their URLs are.
- If you see any of the elements mentioned above on your website's SEO URL then it is advisable to change them.
Posted by Michael Mulim at 20:15 No comments:
Article background information [to use as knowledge, not to be copied verbatim]: The first thing you have to do when SEOing your website is ensure that it doesn't accidentally get penalized by the search engine crawlers. This article focuses on how to avoid being penalize by Google because it is the most used search engine.
# How to avoid being penalized by Google?
Google has a set of rules that they follow when crawlers your website and if you break any of these rules then there is a chance that you site will be banned from their index. You can find all these rules in this official guideline document by Google.
The most important things in the document are: - The robots.txt file that is placed in your root directory. It helps search engines know about the pages of your website without crawling it, and its location is "/robots.txt". There is a possibility for you to manually add a disallow instruction about a specific file or folder on your website, but placing a file in the robots.txt will give you more coverage and reduce the possibilities of pages getting indexed accidentally.
- The "no follow" link which web crawlers use to know that they should not index a specific page or directory on your website. The no follow link can be added manually or included automatically with the help of a plugin.
- The title tag of your webpage, it's description and keywords included in your meta tags which you can manually add to the head section of your web pages. You can learn how to use these pages from this article on making them look good for both humans and search engine crawlers.