Since the beginning of search engines, keyword stuffing has been a practice followed by many webmasters to rank their websites at top positions. It's good to have long tail keywords in your post but not everything can be taken for granted. Keyword stuffing is now penalized by Google and other popular search engines which means it can lower your rankings if you do it.
Shorten URL, or we can say short URL is a way to make your long permalink look shorter and this is where the confusion starts with many webmasters because it looks like they are doing keyword stuffing in hope of ranking higher. But it's not good for SEO and here we will discuss how!
Short URL Scam?
Recently, many webmasters have started using URL shorteners so users don't have to consume extra characters when sharing their links. When you are putting a link in your tweet or status update, you are wasting valuable characters because the link is long by default. You could use URL shortener which can take your long URL and turn that into something much shorter.
This problem is faced by bloggers, website owners, marketers, etc,. But do you know there are some disadvantages of using short URLs? For example if anyone clicks on your link in social media update they will not see the actual destination page but instead be redirected to another web page which might not be trustworthy or harmful for them e.g., phishing website!
So It's not good for SEO?
Shortened URL have no effect on SEO because Google is smart enough to understand that if you are using short URLs your content must be good. So it will rank your page high in SERPS (Search Engine Result Pages). Shortened url services like Bitly, Goo.gl provides more insight into the data related to user behavior on their website. They can also track number of clicks and impression which helps them redirect the traffic to different locations based on demographics.
What's the best option?
Basically, marketers should go with custom permalinks instead of using any third party URL shortners like Bitly or Goo.gl etc,. Custom permalink is not only beneficial for SEO but also helps users when sharing links in social media updates. This way you will get more organic traffic and increase your leads conversion rate as well.
Hope this article How do URL shortener impact SEO? has helped you understand the difference between custom permalinks vs third party URL shortners like Bitly or Goo.gl etc,. Custom permalink is good for SEO and using shortened URLs doesn't affect the rankings in SERPs at all! If you want to rank higher on search engines, then use custom dynamic keywords instead of keyword stuffing! This way you will achieve better results without doing much hard work!
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