Here’s how custom UTM codes work in Buffer:

Here’s how custom UTM codes work in Buffer:

03.Oct.2021

Custom UTM codes are an easy way to help you better analyze your social media marketing efforts.

 

They let you tag all of your links with specific information that can be pulled for reports for both Google Analytics and Google Adwords (with Google’s URL builder). That way, when someone clicks on one of your links, it shows up as a source or campaign name.

 

They work in the following way: you create a custom URL that includes three parts: a prefix, a tag, and a suffix. The prefix ends with utm_ , the tag ends with _source , and the suffix ends with _term .

 

Here’s an example of how these would look:

 

This means: utm_source = examples (prefix)

medium = social (tag) campaign = ad-campaign-name (suffix). A Google Analytics URL might end up looking like this: https://www.example.com/next-blog-post/?utm_source=examples&utm_medium=social&utm_campaign=ad-campgn-name

 

Once you have the UTM tags set up, all you need to do is copy and paste them into your Buffer links. You’ll see this once you start creating a post that includes a link. Paste in your link as usual, then click the “Buffer” button. You’ll see a new field titled “Customize Link” pop up below the URL bar where you can copy and paste in your UTM tags.

 

In Buffer, click the “+” button next to the "Customize Link" text. Here you can paste your UTM tags into a custom URL and choose a schedule for your link posts.

 

Once you have created new posts with these Short URLs, you can go back into Google Analytics or Adwords and see that source or term name attached to your data. You can also take a look at your Buffer analytics to see how many people clicked on your links and which social accounts they were from.

 

 

As I was writing this post, I realized that it might be helpful to include some screenshots for those who are visual learners like myself.

 

I went back and edited each paragraph where it might be helpful to include what I am talking about.

 

Before:

Custom UTM codes are an easy way to help you better analyze your social media marketing efforts.

      They let you tag all of your links with specific information that can be pulled for reports for both Google Analytics and Google Adwords (with Google’s URL builder). That way, when someone clicks on one of your links, it shows up as a source or campaign name.

 

After:

Custom UTM codes are an easy way to help you better analyze your social media marketing efforts. They let you tag all of your links with specific information that can be pulled for reports for both Google Analytics and Google Adwords (with Google’s URL builder). That way, when someone clicks on one of your links, it shows up as a source or campaign name.

 

Before: Here's how custom UTM codes work in Buffer:

      You create a custom URL that includes three parts: a prefix, a tag, and a suffix. The prefix ends with utm_ , the tag ends with _source , and the suffix ends with _term .

 

After: Here's how custom UTM codes work in Buffer: You create a custom URL that includes three parts: a prefix, a tag, and a suffix. The prefix ends with utm_ , the tag ends with _source , and the suffix ends with _term .

 

Before: Once you have the UTM tags set up, all you need to do is copy and paste them into your Buffer links. You’ll see this once you start creating a post that includes a link. Paste in your link as usual, then click the “Buffer” button. You’ll see a new field titled “Customize Link” pop up below the URL bar where you can copy and paste in your UTM tags.

 

After: Once you have set up your UTM tags, all you need to do is copy and paste them into your Buffer links. You’ll see this once you start creating a post that includes a link. Paste in your link as usual, then click the “Buffer” button. You’ll see a new field titled “Customize Link” pop up below the URL bar where you can copy and paste in your UTM tags.

 

Before: In Buffer, click the “+” button next to the "Customize Link" text. Here you can paste your UTM tags into a custom URL and choose a schedule for your link posts.

Once you have created new posts with these Short URLs, you can go back into Google Analytics or Adwords and see that source or term name attached to your data. You can also take a look at your Buffer analytics to see how many people clicked on your links and which social accounts they were from.

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