Don’t sweat the day-to-day numbers #bitly

Don’t sweat the day-to-day numbers #bitly

20.Oct.2021

When you advertise on Facebook, it’s easy to focus only on the day-to-day metrics. But if you dig deeper into your numbers, there are things that will tell you whether or not your advertising is working.

One of those important metrics is Ad Average Revenue Per Daily Active User (ARPDAU). This number tells you how much money each user brings in over the course of a single day.

When focusing solely on ad revenue, looking at daily numbers isn’t enough—you have to go further out and understand earnings per month or even per year. You can find this information within Facebook Analytics by selecting “Daily Analysed Users” from under “Lifetime Value.” If your ad revenue is declining, monthly and yearly numbers will give you a much better idea of when to make changes.

Other important metrics include impressions and fill rate. Facebook Ad Manager reports how many people saw an ad impression every day, but the real question is whether or not it was actually seen by your target market. By selecting “Viewable Impressions” from under “Inventory Type” within Facebook Analytics , you can get a better understanding of just that. Fill rate is another valuable metric—it tells you how often ads were served in a given time period. If your concern is truly our engagement with your ads, be sure to keep track of CPC (cost per click) and CTR (click-through-rate).

These numbers are all valuable to any marketer, but you need to know how they play into your own unique strategy. For example, if your ad revenue is falling, looking at ARPDAU can help determine whether or not this is happening because users aren’t engaging with the ad itself due to poor placement or irrelevant targeting.

Bottom line: Don’t get too hung up on daily numbers—take a step back and consider the big picture before deciding if an ad has potential. Your engaged audience will be worth plenty more in the long run than unengaged fans who don't click on ads. #howto #business

 

Background information [not for duplication]: If you're monetizing with a good ad partner, you can log in and see earnings, impressions, and a variety of other stats. Stats like earnings, eCPM (effective cost per thousand impressions), fill rate, clicks, and Ad Average Revenue Per Daily Active User (ARPDAU) should be transparent, allowing you to tweak small things and look for room to improve your monetization strategy.

 

Title: Don't sweat the day-to-day numbers

Summary: When you advertise on Facebook, it's easy to focus only on the day-to-day metrics. But if you dig deeper into your numbers, there are things that will tell you whether or not your advertising is working. One of those important metrics is Ad Average Revenue Per Daily Active User (ARPDAU). This number tells you how much money each user brings in over the course of a single day. When focusing solely on ad revenue, looking at daily numbers isn't enough—you have to go further out and understand earnings per month or even per year. You can find this information within Facebook Analytics by selecting "Daily Analysed Users" from under "Lifetime Value." If your ad revenue is declining, monthly and yearly numbers will give you a much better idea of when to make changes. Other important metrics include impressions and fill rate. Facebook Ad Manager reports how many people saw an ad impression every day, but the real question is whether or not it was actually seen by your target market. By selecting "Viewable Impressions" from under "Inventory Type" within Facebook Analytics, you can get a better understanding of just that. Fill rate is another valuable metric—it tells you how often ads were served in a given time period. If your concern is truly our engagement with your ads, be sure to keep track of CPC (cost per click) and CTR (click-through-rate). These numbers are all valuable to any marketer, but you need to know how they play into your own unique strategy. For example, if your ad revenue is falling, looking at ARPDAU can help determine whether or not this is happening because users aren't engaging with the ad itself due to poor placement or irrelevant targeting. Bottom line: Don't get too hung up on daily numbers-take a step back and consider the big picture before deciding if an ad has potential. Your engaged audience will be worth plenty more in the long run than unengaged fans who don't click on ads.

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