Does your business need a URL shortener?

Does your business need a URL shortener?

23.Oct.2021

The key to a well-crafted URL is clean and inviting.

A smaller URL is more likely to catch your audience’s attention than a jarring string of letters and numbers. It can also help build trust among your audience and generate higher click rates to your site. The simplest way to create clean, enticing URLs is by using a URL shortening tool. No matter the size of your business or budget, this article will help you find the best URL shortener for your unique needs.

Just like an email address, website addresses can be lengthy and difficult for people remember at first glance. A major benefit of having users shorten their own URL (instead of providing them with one created by your company) is that it builds trust in social media. Since people are more likely to trust shortened URLs shared by their friends or colleagues, they are more likely to click them and be directed to your site.

The most prominent benefit is having a branded URL that will generate higher click through rates. Having the root domain of your brand in the shortened URL is important for conversions, especially if it is a landing page/exit popup intended to generate leads, an e-commerce store or any other action you wish users to take on your website.

Many companies also shorten promotional links for email campaigns because they can increase open rates by 19% over standard link sizing. Of course, this only works if people actually remember the shorter link!

There are tons of shortening tools out there so choosing the right one can be a time-consuming and multi-faceted process. However, there are five main factors that should be considered:

1. Click Rate and Click Throughs – The higher the click rate and click through rate, the better. These metrics not only speak to how effective your URLs are at getting users to take action on your site, but also how effectively it’s converting those visitors into leads or customers.

2. Analytics – Analytic tools such as Google Analytics (GA) provide valuable insights into your audience including their location, demographics and behavior patterns around clicks and conversions — which will help you create hyper targeted audiences for future campaigns .

3. Advertisements – Whether you’re running ads on Facebook, Twitter or Google Adwords, you’ll want to ensure your shortening tool is compatible with all of these platforms.

4. Customer Service – The best way to ensure a smooth customer experience is by working with a company that provides excellent customer service. Look for “24/7 support, phone and email” as well as the ability to accept payments through PayPal, most preferred by customers.

5. Custom Ads – Sometimes users are left scratching their heads when they click on shortened URLs only to find out that they actually lead to advertisements rather than what they expected…like an ecommerce store or lead generation page! By using custom ads with your URL shortener you can create promotional URLs or even give away coupon codes based on a unique URL.

The table below is a comparison of the features offered by some of the most popular URL shortening tools:

As you can see, there are a wide range of choices each with their own benefits and drawbacks. In order to find the best shortener for your business, you’ll need to take factors such as click rates, analytics and customer service into account when making your decision. [ARTICLE END]

Well-crafted URLs are an important (yet often overlooked) element of a successful SEO strategy. A smaller URL is more likely to catch your audience’s attention than a jarring string of letters and numbers. It can also help build trust among your audience and generate higher click rates to your site.

The simplest way to create clean, enticing URLs is by using a URL shortener. No matter the size of your business or budget, this article will help you find the best URL shortener for your unique needs.

 

Does your business need a URL shortener?

URL shortening tools shorten URLs for easier sharing on social media platforms like Facebook and Twitter. They also allow users to access specific content without having to remember long, complicated website addresses (i.e., www.domainname.com/pageid).

The most prominent benefit is having a branded URL that will generate higher click through rates (CTR). Having the root domain of your brand in the shortened URL is important for conversions, especially if it is a paid advertisement.

Shortened URLs are also beneficial for email marketing campaigns because they can increase open rates by 19%. Of course, this only works if people actually remember the shorter link!

There are tons of shortening tools out there so choosing the right one can be a time-consuming and multi-faceted process. However, there are five main factors that should be considered:

Click Rate and Click Throughs – The higher the click rate and click through rate, the better. These metrics not only speak to how effective your URLs are at getting users to take action on your site, but also how effectively it’s converting those visitors into leads or customers.

Analytics – Analytic tools such as Google Analytics (GA) provide valuable insights into your audience including their location, demographics and behavior patterns around clicks and conversions — which will help you create hyper targeted audiences for future campaigns.

Advertisements – Whether you’re running ads on Facebook, Twitter or Google Adwords, you’ll want to ensure your shortening tool is compatible with all of these platforms.

Customer Service – The best way to ensure a smooth customer experience is by working with a company that provides excellent customer service. Look for “24/7 support, phone and email” as well as the ability to accept payments through PayPal, most preferred by customers.

Custom Ads – Sometimes users are left scratching their heads when they click on shortened URLs only to find out that they actually lead to advertisements rather than what they expected…like an ecommerce store or lead generation page! By using custom ads with your URL shortener you can create promotional URLs or even give away coupon codes based on a unique URL.

 

The table below is a comparison of the features offered by some of the most popular URL shortening tools:

As you can see, there are a wide range of choices each with their own benefits and drawbacks. In order to find the best shortener for your business, you’ll need to take factors such as click rates, analytics and customer service into account when making your decision.

Does your business need a URL shortener?

URL shortening tools shorten URLs for easier sharing on social media platforms like Facebook and Twitter. They also allow users to access specific content without having to remember long, complicated website addresses (i.e., www.domainname.com/pageid).

The most prominent benefit is having a branded URL that will generate higher click through rates (CTR). Having the root domain of your brand in the shortened URL is important for conversions, especially if it is a paid advertisement.

Shortened URLs are also beneficial for email marketing campaigns because they can increase open rates by 19%. Of course, this only works if people actually remember the shorter link!

There are tons of shortening tools out there so choosing the right one can be a time-consuming and multi-faceted process

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