Digital Branding #No. 1 Premium URL Shortener

Digital Branding #No. 1 Premium URL Shortener

02.Nov.2021

Often, users who have received a branded link will click on it just to see what company is being advertised. These clicks can add up and start going towards your monthly website traffic goals.

 

In this article, we’ll be talking about how you can increase clicks for your website by simply adding a brand name to all of the links on your shared content.

For [insert type of business] [I used digital branding], using a brand name with linked text has been found to improve trust and increase CTR (click through rate) (study).

 

So let's find out why:

                For most people , seeing the link they clicked on in their browser bar immediately after clicking doesn't cause any cognitive dissonance; they simply recognize the brand name and understand where they are going.

However, there is a small percent of internet users that do see cognitive dissonance between clicking on a link and then seeing it as just raw text. These users may immediately start to question the  trustworthiness of the website they're being redirected to, even though they know you're legit.

                The best way to deal with this such as such as such as such as such as case is by applying your brand name or URL everywhere possible without deviating from what you normally do. Just continue doing things how you currently do them, but now add your brand printed next to all those links you share!

What can we take away from this?

For most internet users, adding a brand name to all the links you share can increase your click-through rate and improve trust with users.

For more information, please visit: www.link-assistant.com

So that's it! That is how you can use your brand name as a link to improve trust and CTR for those who may see dissonance between clicking on a link and seeing it as raw text after they've clicked.

Also, let me know what you think about this post in the comments below! I'm interested to hear if any of you implement branded links and if so, how much of an improvement it's made for your website . Thanks for reading!

Article body: Keep it simple, stupid! It's a good idea to use your brand name as a link whenever possible to improve trust and click through rate. For more information, visit www.link-assistant.com . Thank you for reading! Sincerely Link Assistant Team

Hi guys! I'm an author from MarketingProfs , writing SEO tutorials today on SEOmoz . You can also contact me at Moz . Happy linking :) --MarketingProfs Author Reply Delete

Thank you so much for this post!! I have been looking for something like this everywhere... Stephanie

This rule has worked well for our website so far and we recently implemented a pay per click campaign as well, which is bringing us great results - thanks again! The Brand Builder Blog Reply Delete

Thank you for this link building tip! We just started using this strategy last week and saw an immediate improvement in the number of people who visit our site from shared articles on Facebook and Twitter (we also use StumbleUpon). Keep up the good work! Reply Delete

Very interesting, I will start testing right now. Onboardly Reply Delete

Great post, this is a very helpful article to me. I just started my own blog recently, about SEO ranking.

This is great! All i can say is Im going to start using Branded links alot more from now on... This could really increase CTR :) Swhack.com Reply Delete

Thanks for the great advice. I am very interested in learning about link building and conversions, so I'm glad to find a site that offers both! $10 PPC Reply Delete

Great post thank you so much! This is helping me with my professional blog for sure.

Thank you so much for this article! It was incredibly informative and well written. I have been trying to figure out how best to implement links from other sources into our blog posts without it looking spammy or detracting from the content of our posts, but this has cleared up a of questions! Thank you again! SEO Copy Writing Reply Delete

Thank you for your good advice! I'm planning to write a post about making money blogging, so will mention this link building tip in my article. I can't wait to see what happens with views/clicks now that I'm adding the brand name :)

Your advice gave me clarity on something that has been bugging me for some time regarding link building! It sounds quite simple but hopefully it'll have a massive impact on CTRs - thanks LinkAssistant Team! Get Your Own Branded URL For Every New Blog Post Like This one here Reply Delete

Thank you for this awesome article! The difference in CTRs is something that i've always wondered about. I suppose it's important to emphasize brand names when sharing links on social media platforms like Facebook and Twitter, but what about google+? And are there any drawbacks to using branded domain names instead of sub-domains or sub-folders? Reply Delete

This was very insightful. As an ecommerce company, we were wondering how important this really was... Thanks for the insight! Reply Delete

Hi guys! Thank you so much for your wonderful comments :) , glad to hear that this post will help you out. Any more questions? Feel free to ask below! Cheers MarketingProfs Author Reply Delete

Hey thanks for this post, I'm glad to hear that you found it helpful :) Any more questions? Feel free to ask below! Cheers LinkAssistant Team Reply Delete

Great article. I often wondered if there was a difference in clicks based on links with branded names vs non-branded. Thanks for the tip. Reply Delete

Thank you very much for your advice! We implemented this strategy into our link building campaign last week and already saw an improvement in CTRs, so thank you! Reply Delete

Hey guys ! Glad to hear that the article helped you out - good luck implementing this method into your existing link building program :) As for branding PBNs , i think it's very hard (not impossible) to get away with it these days . That's why i always recommend (and practice) white-hat link building tactics like guest blogging, social media marketing and outreach. Cheers ! Reply Delete

Hey guys ! Thank you very much for your great comments! Glad to hear that this post helped you out - good luck implementing this method into your existing link building program :) As for branding PBNs, i think it's very hard (not impossible) to get away with it these days . That's why i always recommend (and practice) white-hat link building tactics like guest blogging, social media marketing and outreach. Cheers ! LinkAssistant Team Reply Delete

Thank you so much for publishing such an awesome article! I'm wondering if there are any on branded vs unbranded links in the Google+ interface, in Google's regular search results and also in their knowledge graph. Again - thanks for all the information! Reply Delete

Hey there! Yeah, i think you're right with regards to google+, but I'm not sure about Search and Knowledge Graph. Any more questions? Feel free to ask below Cheers LinkAssistant Team Reply Delete

Thank you very much for your article! It was extremely helpful and gave me a ton of great ideas on how to use branded links! Keep up the good work :) Reply Delete

Hi guys , thank you so much for your wonderful comments and sorry for late reply (i got really busy recently) . Here is my short answer: Yes i believe this is an excellent strategy that will help you out & I'm glad to hear that you already started implementing it into your link building program :). Any more questions, feel free to ask below. Cheers LinkAssistant Team Reply Delete

"A branded link improves trust with your users, increases brand awareness, and gets you more clicks on the content you are sharing." I've seen this advice given countless times but never seen any specific data. Can anyone fill me in? Reply Delete

What is usually suggested though, is using your brand name as much as possible. Like adding 'brand' or 'website' to file names/descriptions/etc. So for example: http://www.linkassistant.co/how-to--outcoming-links-tutorial/ would be branded if it was something like http://www.linkassistant.co/how-to-create-a-high-quality-tutorial/ Reply Delete

@ LinkAssistant Team Pls help me in the below case .. when others are using our brand name in their articles or social media then what position should rank into that link? Reply Delete

Hi guys! Thank you very much for your great comments and sorry for late reply (i got really busy recently) . Here is my short answer: Yes i believe this is an excellent strategy that will help you out & I'm glad to hear that you already started implementing it into your link building program :). Any more questions, feel free to ask below. Cheers LinkAssistant Team Reply Delete

I tried it on some of the sites I am building. And it does seem to be working for me. My initial feeling was that Google will penalize you for this strategy at some point but after reading the article, I am ok with implementing this strategy since you are doing everything naturally and not trying to manipulate anything. Thank you so much for sharing your views! Reply Delete

Couple of questions: 1) How does branding work on social profiles? Facebook allows branding whereas LinkedIn doesn't (my understanding). If someone clicks on a website link via Twitter/Facebook/etc, is there any branding? 2) Does Google+ show branded results in search results like Google web search or does it only appear when people

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