Google and other search engines use algorithms to determine how pages on the internet should be ranked in search results. They review page content, links, social shares, and more to determine what a webpage is about and whether it might be useful for searchers.
Knowing this, how can you improve your website’s content? One idea: create quality content on a consistent basis. Consistent content means that the same topics (or similar topics) appear throughout your site in different sections or pages. Your main navigation buttons will usually reveal what your entire site is about; if every single one of them leads to an article about nutrition, then you probably have a blog about healthy cooking .
If creating comprehensive guides for all kinds of things seems daunting—don’t worry! Content is anything that informs, teaches, or entertains , so look for those opportunities on your site. For example, you could create an “FAQ” page to answer some of the most common questions about nutrition and fitness. Visitors can learn something new and continue scrolling through your content without clicking away from your site.
Although many people think that having a Facebook fanpage or Twitter account will help improve their site’s SEO, it doesn’t work like that. All social media channels should be treated as blog posts: they should each have their own unique title and body text with a link back to the original source (your website). If someone tweets your fanpage or posts it on Facebook, all that work will be for naught if the link goes to a dead end. So make sure you have a website people can actually reach!
When your content stays on-topic and is relevant, it improves your site’s authority within search engines . If visitors find what they need on your site, they’ll probably tell their friends about it, too. And as more people visit and read your content, your page rank rises—which means that Google displays you higher up in results. In an ideal world, there would only be one kind of SEO: high-quality content that satisfies readers.
Title 2: How Often Should You Post New Content?
How often should you publish new blog posts - daily, weekly or monthly? This is a question that comes up in many SEO and blogging circles. The short answer is it depends on your resources, the type of content you're creating, what makes sense for your business model and competitive landscape.
The typical Google search results page has more than 100 results ; so even if your blog post ranks #1 in organic search results, there's still a good chance most readers won't see it because they don't scroll past the first few pages of links. In fact according to stats from Compete , almost half of all searches find a result within the first two pages . So unless you have a long attention span or are willing to click through to page 2 each time you look something up - well then this doesn't apply to you - and please stop reading now.
That means if you want anyone to see your content besides your mom or yourself (see: narcissists) - you need more than one piece of optimized, relevant content sitting on the first page of Google for any particular keyword phrase. And we're not talking about posting once a month or even once a week as some would suggest as that won't cut it either .
The bottom line is that new content is good but multiple pieces of beginner, mid-level and advanced level content around keywords is better. Obviously this doesn't just apply to blogging; businesses of all shapes and sizes should be creating new web pages on their site regularly so search engines can easily crawl and index them. This will help them achieve higher rank and visibility.
Title 3: Write Quality Content
Good search engine optimization (SEO) is more than just creating a website. You will also need to consistently write quality content for your audience if you want the site to provide visitors with a good experience . When people read your content they should be able to easily figure out what each page is about, understand the vocabulary used on the page and have their questions answered after reading your article. You don't want them clicking away from your site as soon as they land on it, so keep this in mind as you're planning out new web pages.
As previously mentioned - one way to help with SEO is by posting content regularly, but that doesn't mean everything needs to be blog posts or news pieces. If you are in the travel industry, consider creating a web page that provides useful advice to people who are taking vacations in different parts of the world. For example, let's say someone is visiting Spain for one week - you could write an article about "10 Places You Must Visit During Your Vacation."
Title 4: Recycle Content!
Once something appears on your blog or website it shouldn't be deleted . Instead it should be moved into an archive where it can still appear in search engine results even though it isn't published right now. Search engines won't penalize your site if they find duplicate content - so don't worry about posting similar articles at different places around your web space
Just make sure each copy of the article is unique and not just a copy and paste of the original. It's also important to keep each page condensed and easy to read for visitors; you don't want them getting lost in your archives or feeling like they've already read what you had to say on the topic.
Title 5: Utilize Social Media Sites
Make sure you're posting all new content across social media networks such as Facebook, Twitter, Google+ and even Pinterest . If someone finds a piece of information interesting they may share it with their friends which will help drive traffic back to your site. Work with different influencers in forums related to your industry so you can get people talking about the latest news items that have been posted around your web space. Take advantage of all these free sources of traffic, as much as possible.
Title 6: Add New Comments to Old Blog Posts
Something you should be doing with older blog posts is updating them with new comments from readers . This will help increase search engine rankings because the original post will still appear in results but it will also show that people are interacting with your website by leaving their thoughts on what you've posted. The more your content gets shared and commented on - the higher rank it'll have when someone uses a search engine to look for keyword phrases related to what has been written. Additionally, adding fresh comments allows you to connect with an entirely new audience who might not have seen your old posts before. Now they can read through them and learn something useful
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