On a survey, it was found that a majority of website owners used Google Analytics as their data analysis tool for tracking and reporting. However, few have been using the click analytics offered by URL shorteners.
In our statistics section, we track clicks on shortened URLs from bitly, goo.gl and others to offer you an idea about how many people are clicking on your links apart from those not going through any link redirect. This helps gain insights into how effective is your marketing campaign – which audience is engaging with your content – what age-group or gender prefers clicking them – etc . This helps us improve our services to suit your needs better over time along with bringing a competitive advantage to companies that make use of this feature frequently!
I hope you will make use of the same to improvise your business performance!
Here are some powerful analytics that can be derived from click analytics data for URL shorteners:
1. General Stats on Clicks through Shortened URLs
2. Demographic Analysis of People Who Clicked Through Your Link
3. Preferring a Mobile, Desktop or Tablet Device to View Content Through the Link You Shared?
4. Apps Your Users Prefer Installing on their Smartphone/Tablet Devices to View Content Through the Link You Shared
5. Preferential Location of Your Users When They Clicked Through Your Links
6. How Quickly Were Your Links Being Redirected and Where in the World were People Waiting for it?
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What is Micro Tasks? Micro-tasking, also known as microwork or task crowd sourcing, is the process of outsourcing small pieces of work to an online workforce who gets paid very little for each individual task they do. This is often described as “the virtual equivalent of a farm” where one can access 100's if not 1000's of cheap laborers ready to take up small tasks that need to be done.
Micro-tasking has become popular over the last few years due to all the benefits it offers compared to traditional methods like hiring full time employees (FTEs) or using freelancers. These include - Provides 24×7 manpower – When you hire FTEs you have to hire them at a minimum wage of $15.00 per hour. This means you have to pay an employee for their time regardless whether they are working or not. With crowdsourcing, on the other hand while some workers might not be available when you need them, there will always be a large workforce online ready to take up small tasks like data entry, web scraping and tagging that can be assigned randomly and completed within minutes.
Gives access to global talent pool – One of the biggest challenges with traditional methods is having access to qualified manpower which can be very expensive if your company is targeting international markets. Crowdsourcing provides access to quality work done by people all over the world who would otherwise remain inaccessible due to either geography or licensing restrictions.
Is scalable – As a business grows it becomes difficult to manage the increasing number of FTEs and freelancers which leads to hiring more managers, accountants and HR people. Crowdsourcing on the other hand is highly scalable as it doesn't require any additional infrastructure like desks, computers or licenses. It can be easily integrated into your current workflow without disrupting operations which means you don't need to hire an army of new staff members every time your business scales up.
Can be used for short-term projects – Hiring FTEs is expensive if they are not required full time. Crowdsourcing provides access to quality work done by people all over the world who would otherwise remain inaccessible due to either geography or licensing restrictions. You can assign small tasks that can be completed quickly without hiring FTEs or freelancers on a long term basis which saves you money and gives your business the flexibility of hiring highly skilled staff on demand so it is scalable compared to traditional workforce models.
How does Micro Tasks work? - Large companies like Amazon, IBM, Yahoo etc. have used crowdsourcing for many years to find solutions to their problems whether it's fulfilling ecommerce orders, finding missing children , tracking customer service calls for quality control (and ironing out glitches), identifying street addresses in satellite images, tagging content etc.
This model has now been taken up by new age businesses who use micro-tasking platforms like Crowdflower , Microworkers
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