Choosing the Best Link Shortener: Evaluate Each Solution's Features

Choosing the Best Link Shortener: Evaluate Each Solution's Features

04.Oct.2021

When you're looking at the best link shortener to use for your blog or business, each solution brings its own set of features. As you evaluate each option, think about what functionality is sufficient and which will be necessary as your site grows and changes.

When determining which shortener is right for you, first think about the number and type of links you plan to shorten and share. For example, you'll want a different service if you are only going to ever create ten shortened links once versus creating thousands of them every day . Then consider the following features:

URL Shortening  Some tools allow you to either keep all URLs private within an account or share them publicly via analytics tools like Bitly , Goo.gl, or Ow.ly. [Optionally], some offer a promotion feature that allows you to earn revenue for each link clicked on your shortened URL .

Link Tracking  If you need a comprehensive breakdown of where your traffic is coming from, which links are sending the most traffic and how much, look for a service that offers in-depth analysis tools. Some options offer more detailed tracking than others based on the number of characters used when creating the short URLs , whereas other tools may vary in terms of what they're able to track .

API Access  If you want to have full control over your data or build certain integrations with third parties, an API key will be necessary so you can access statistics directly via software/connector instead of going through a third party.

Custom Domains  Some services offer custom domains for your links, but if you want exclusive subdomains or are looking for a bit more freedom to customize the URL structure, some tools will be better suited to your needs.

Compatibility  Each shortener has compatibility with different browsers and platforms which is important if you're building links that should be shared on multiple devices .

Security     Before you share anything online, make sure the link shortener of your choice offers security features like secure browsing, SSL encryption , two-factor authentication or password protection .

If you need help choosing between all of the available options, you can always contact one of our social media experts by filling out the form on the right side of this page. *

For a basic list of features, you can reference this table:

URL Shortening Link Tracking API Available Custom Domains Compatible Browsers Security Ow.ly ✔ ✔✔ ✔✔ ✔ ✔ Bitly ✘ ✔✔ ✘ ✘ ✘ Goo.gl ✔? ✘ ? ? ? Shrink.im ? ? ✓(2) ✓(2) ✓(2) ✔ Keyurls ✓(3) ✘? (4) (5)? (6)? ✓ Rd.io ? ? ✘ ✓✓* ? URL Open Network ✓✓* ❌❌❌❌ ❌❌❌

Short notes on the table:

(1) For Ow.ly , if you want to use their domain ending (e.g., "yoursite.ow.ly"), it's an additional $20/month charge (with no disclosed fee for custom domains). 

(2) Shrink.im allows you to set up your own .htaccess file with mod_rewrite per free account; however, if you need help setting that up, there is a one-time $15 fee .

(3) Keyurls uses hashes instead of characters in the URL so there are no limits on length, but each link will have its own unique address which may be less SEO friendly depending on your site .

(4) For Bitly , if you want to use their custom domain ending (e.g., "yoursite.bitly"), it's an additional fee based on the account type ( https://goo.gl/xUjhJK ).

(5) For Goo.gl , if you'd like to create your own custom URL, it will cost $20/month for up to 100,000 URLs

(6) There is no limit for shortening or viewing existing shortened links with Rdio; however, using the API requires an enterprise plan which starts at $1500/year . Their paid version also appears to not require a link tracking id in order to track views and clicks.

(7) Keyurls uses hashes instead of characters in the URL so there are no limits on length, but each link will have its own unique address which may be less SEO friendly depending on your site.

Choosing the Best Link Shortener: Evaluate Each Solution's Features * If you need help choosing between all of the available options, you can always contact one of our social media experts by filling out the form on the right side of this page .

* This article can be used as blog content or copy for other sites to keep with copyright laws . Please save it and reference back to this original source to attribute full authorship . ** This article is not meant to be copied verbatim and pasted on your blog, but we see no problem in copying and referring to it . *** If you need help with any of these steps, please contact us or one of our partners.

The information contained in this website is provided for general informational purposes only; it does not constitute legal advice.

Reading the contents of this site does not create an attorney-client relationship between me and anyone viewing or reading my content. I do not propose creating an attorney-client relationship by email, through social media interaction, or otherwise unless formalized by a contract signed by myself and another party(ies) who are fully aware of the potential consequences.

I am not liable or responsible for any third party use or misuse of information stemming from content that I create.

By accessing this website, you agree to these terms and conditions in their entirety; accordingly, if you do not agree to these terms and conditions in their entirety, please refrain from using this site. The information contained herein is provided only as a general informational service and it should not be construed as legal advice on any subject matter.. No guarantees or warranties are made with regard to the accuracy, timeliness or completeness of the information contained herein. References made to individuals may be anecdotal experiences viewed through the eyes of an individual author and may not always reflect exactitude nor should they be relied upon for legal advice. Please seek the advice of an attorney for any specific legal issues, concerns or questions. This site is not intended to solicit clients for matters outside of the state(s) of New York and/or the United States of America

 

Choosing the Best Link Shortener: Evaluate Each Solution's Features

If you need help with any of these steps, please contact us or one of our partners.

The information contained in this website is provided for general informational purposes only; it does not constitute legal advice.

We are social