Here's a bit of background information to help you understand the question:
When you want to automatically create and save a shortened link every time you perform a certain action—like add a photo to Instagram or upload a new product to your Shopify store—Zapier's URL Shortener is one of the best options.
You can create a Zap (that's what we call Zapier's automated workflows) that triggers every time you upload a post, create a product, or do something else in the other apps you use most. Zapier will then save the shortened URL to a Google Sheet or directly to another app.
Here are some other popular ways people use Zapier's URL shortener.
Additional reference material: How do I create an applet for Zapier?
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