Best URL shortener for small business owners

Best URL shortener for small business owners

22.Sep.2021

A simple, affordable URL shortener service for small business owners

There are plenty of free options for URL shortening available online, but many of them have a nasty tendency to spam you with affiliate links and pop-up ads. If your marketing budget is limited, these types of inconveniences can be frustrating.

BL.ink is a full-featured URL shortener that can be used to not only turn long URLs into short ones but also to track the traffic coming from your links. Its dashboard shows trending links and general statistics, while an analytics page lets you dive into traffic by device, location, and referrers. You can also drill down into clicks by the time of day. Tags, which you can add to your shortened links, let you view your link traffic in new and custom ways and are perfect for tracking and coordinating campaigns.

BL.INK offers four tiers of paid plans to give small businesses, teams, and enterprise customers basic features that best suit their needs at a price they can afford. The free version is great for individual bloggers or anyone with an ad-supported website who wouldn't need most of the paid features. It lets you shorten up to 10 links per month without signing up for an account or adding any personal data. You can also create tags, but it's limited to six characters and URLs must be shared publicly on your website rather than through email or social media postings.

The $2-per-month professional plan further increases the number of URLs you can shorten per month, adds access to premium customer support and priority on the BL.INK waitlist, and lets you add up to 100 tags. On the $5-a-month business plan, you get the same features as the professional plan but with 10 times more URLs and tags available, along with some exclusive conversion tracking for paid ad campaigns and CRM integration.

The $19-per-month enterprise plan takes all of these features and includes special pricing for larger organizations (starting at 25 accounts), priority technical support from an assigned account manager, custom branding options such as domain matching or full website control for your shortened links, priority on new feature development queues (for instance, if you're interested in geotargeting), SLA guarantees, and a dedicated IP address.

BL.INK offers a 30-day free trial of all paid plans. It doesn't require you to enter billing info during the trial period, but there is a limit on how many URLs you can shorten or tags you can create per month. Billing will begin when your trial ends unless you cancel beforehand.

BL.INK's dashboard shows trending links and general statistics, while an analytics page lets you dive into traffic by device, location, and referrers. You can also drill down into clicks by the time of day. Tags allow for tracking campaigns across social media platforms; they're perfect for tracking and coordinating them across different marketing channels like Facebook, Twitter, Instagram or PPC ads without having to worry about your links being shortened.

Google Analytics integration makes it easy to have a closer look at the analytics data from the information you gather with BL.INK, while geotargeting means you can narrow down your audience geographically for more targeted marketing efforts.

BL.INK lets you create up to 10 free accounts per month and doesn't require any personal details to sign up -- just an email address is required for account verification purposes. Once signed up, you can add tags to shorten URLs or grab their content from search engines, social media sites, other short URLs, text files on your computer or custom URLs that you enter manually.

All of this comes in a simple-to-use interface that requires no technical knowledge whatsoever and no advanced knowledge of SEO or marketing strategies. All you have to do is set up your campaign according to the platform you want to use it on (such as Twitter, Facebook, etc.) and then select "action for this link."

 

BL.INK offers four tiers of paid plans to give small businesses, teams, and enterprise customers basic features that best suit their needs at a price they can afford. The free version is great for individual bloggers or anyone with an ad-supported website who wouldn't need most of the paid features. It lets you shorten up to 10 links per month without signing up for an account or adding any personal data. You can also create tags, but it's limited to six characters and URLs be shared publicly on your website rather than through email or social media postings.

The $2-per-month professional plan further increases the number of URLs you can shorten per month, adds access to premium customer support and priority on the BL.INK waitlist, and lets you add up to 100 tags. On the $5-a-month business plan, you get the same features as the professional plan but with 10 times more URLs and tags available, along with some exclusive conversion tracking for paid ad campaigns and CRM integration. The $19-per-month enterprise plan takes all of these features and includes special pricing for larger organizations (starting at 25 accounts), priority technical support from an assigned account manager, custom branding options such as domain matching or full website control for your shortened links, priority on new feature development queues (for instance, if you're interested in geotargeting), SLA guarantees, and a dedicated IP address.

In addition to the paid plans, the free version of BL.INK offers a 30-day trial for all paid accounts so you can try out each one before committing -- there's no need to enter billing info during the trial period unless you upgrade once it runs out. Billing will start when your trial ends or if you cancel beforehand.

For all accounts except for the free one, pricing includes VAT where applicable, but be sure to check out each plan's features and limits first as they may not match up with what your business needs most. If that's the case, just upgrade or downgrade your plan anytime.

If you have any questions about the paid plans, don't hesitate to contact BL.INK's customer support team by opening a help ticket on their website or sending an email with your inquiry . They'll do their best to get back to you as soon as possible -- typically within 24 hours, but if it's urgent, they can usually reply in just a few minutes.

You can also check out this detailed knowledge base article for more information on how billing works and other payment-related details such as refund requests and invoices.

There's also plenty of documentation available regarding all of BL.INK's features and options so you can get started ASAP no matter what kind of account you're using:

BL.INK's dashboard includes a bunch of useful tools for keeping track of your URLs and stats. The "overview" page shows results from the past six months in terms of total clicks, click share (the percentage of clicks that come from each referrer), average daily clicks, top referrers, etc.

On the "links" page you can sort the list based on either all links or just active ones to see where your campaigns are getting clicked most often. This information is broken down even further via tags so you can easily see how many times each tag has been used in conjunction with each link over time or in terms of clicks per day. You can also view links by country, language, browser type, device type... really, you can choose from over 10 different filters to view your link traffic in the way that's most helpful for you and your team.

The "tags" page, as mentioned earlier, lets you keep track of all tags associated with every URL on BL.INK. You can create up to 100 tags (and delete any excess) and assign them to URLs as needed, either manually or automatically by using a tag aggregator service like IFTTT . The page also lets you sort and filter the list based on whatever criteria is best for your business -- for instance, if you need to know which campaigns are generating the most clicks per day or just how many times each campaign has been clicked total.

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