Bitly is a full-service, business-grade URL shortener. If you only need to shorten the occasional link, you can use it without creating an account. Just paste your long URL into the box on the homepage, click Shorten, and be on your way.
But Bitly really stands out for its business offering. Part of the appeal is that Bitly is so simple and easy to use. It has a comprehensive dashboard where you can track over 20 real-time data points, including the location of your visitors, organic shares, and more. Tools for tracking campaigns are easy to use as well.
With Bitly's free limited account, you can customize the back-half of 50 shortened URLs per month, and track click rates and information about your top referrers for 1,000 links per month. It's a generous free plan and could very well be adequate for some small businesses.
The $35/month Basic plan provides a free custom domain, allows you to create 1,500 links per month, and shows more data about who clicks your links. If you need more from Bitly, Premium, at $300/month, is a big step up but offers more links per month, better analytics, and other features, like custom QR codes.
Bitly is the best URL shortener for large businesses looking to brand and track links, and it's a great choice for small businesses that want to generate short URLs and follow their stats for a modest number of campaigns.
Bitly even integrates with Zapier, so you can do things like automatically generate short links from an RSS feed or Instagram post.
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