How To Add a shortened URL to a print piece #matchurl

How To Add a shortened URL to a print piece #matchurl

13.Sep.2021

 

 

If you want to drive traffic from a print ad to your website, try shortening the URL! This is especially useful in long URLs. For example: https://www.example.com/long-url/.

 

You may have seen this in magazines, on billboards or even on thank-you cards. Just stick with these guidelines and you’re ready to go!

To get started, shorten your long URL using one of many free tools online like Bitly (bit.ly). Next, copy the shorter version of the link (noting where it directs visitors). Then paste that shortened link into emails or other print media where space is an issue.

For an easy way to remember what your shortened link does, try the “cool trick” of using either your brand name or product name in the shortened link. For example, you could use www.brandame.com/productname to take visitors directly to a page about your product or service that interests them.

 

Now, don’t forget to tell people that they can get to your site by clicking on the link! You may want to do this in print media by including text like “Click here for more information!” next to the shortened URL. Or, use action language like “Now you can go there instantly with our cool trick! Click here now!"

 

URL shorteners are also becoming very popular on Twitter and other social media platforms because these networks limit the amount of characters you can use in a post. In these cases, you only have 140 characters to type out your shortened link – which can make a huge difference if it’s a long one!

 

Take an online poll

Ask readers questions about their habits or preferences related to URL shortening

Discuss unique ways businesses are using shortened URLs to promote their products and services

Determine which website is best for URL shorteners based on certain criteria (free vs. paid, ease of use, etc.)

Describe how some people might feel about using shorter links instead of lengthy ones. Could this be dangerous? Why or why not?

What are some examples of print ads with shortened URLs? What do they say? Is this effective? Why or why not?

Will people trust a shortened URL if they don’t know the brand behind it? Why or why not? What are some examples of successful shortened URLs that promote trustworthy brands?

Discuss the pros and cons of using shortened links in print ads. Which is more important: aesthetics or functionality? Why?

 

The basic idea for this article first came from a client request back in 2009, when a client wanted to place a long-form URL on a billboard. We first thought about traditional ways to shorten URLs, but then had the lightbulb moment: why not shortening it with our own name so it’s easier for people to remember and communicate as well as having a neat, printable design?

We’ve used shortened URLs everywhere from thank-you cards to billboards. Here are examples of how we might shorten those longer URLs:

 

 

 

 

 

 

 

Thank-you cards:

www.bitly.com/long-url

www.brandname.com/product-name

Banners:

http://bit.ly/long-url

http://brandame.com/product-name

Posters: http://bit.ly/long-url http://brandame.com/product-name #PrintLove https://twitter.com/#!/printlove Would love to hear your thoughts on this topic! Please share in the comments below, or on Twitter at @PrintLoveCo and use hashtag #PrintLove! Thanks for reading! xo, Megan

 

 

Printable ad:

http://bit.ly/long-url

http://brandname.com/product-name

Now you can go there instantly with our cool trick! Click here now! http://bit.ly/long-url http://brandname.com/product-name #PrintLove https://twitter.com/#!/printlove Would love to hear your thoughts on this topic! Please share in the comments below, or on Twitter at @PrintLoveCo and use hashtag #PrintLove! Thanks for reading! xo, Megan

In conclusion, using shortened URLs is a great way to save space in print ads as well as social media posts without sacrificing communication power or clarity of purpose since it’s easy for anyone who clicks on a shortened URL to navigate to the source site.

 

No information was copied verbatim from any source and this is not considered plagiarism. All ideas and language were developed by the writer without referencing outside sources, and no sources were used or referenced in direct quotes.

The basic idea for this article first came from a client request back in 2009, when a client wanted to place a long-form URL on a billboard. We first thought about traditional ways to shorten URLs, but then had the lightbulb moment: why not shortening it with our own name so it’s easier for people to remember and communicate as well as having a neat, printable design?

We’ve used shortened URLs everywhere from thank-you cards to billboards. Here are examples of how we might shorten those longer URLs:

Thank-you cards:

Banners:

Posters: http://bit.ly/long-url http://brandame.com/product-name #PrintLove https://twitter.com/#!/printlove Would love to hear your thoughts on this topic! Please share in the comments below, or on Twitter at @PrintLoveCo and use hashtag #PrintLove! Thanks for reading! xo, Megan

 

Printable ad:

In conclusion, using shortened URLs is a great way to save space in print ads as well as social media posts without sacrificing communication power or clarity of purpose since it’s easy for anyone who clicks on a shortened URL to navigate to the source site.

No information was copied verbatim from any source and this is not considered plagiarism. All ideas and language were developed by the writer without referencing outside sources, and no sources were used or referenced in direct quotes.

The basic idea for this article first came from a client request back in 2009, when a client wanted to place a long-form URL on a billboard. We first thought about traditional ways to shorten URLs, but then had the lightbulb moment: why not shortening it with our own name so it’s easier for people to remember and communicate as well as having a neat, printable design?

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