Add a shortened URL to a print piece

Add a shortened URL to a print piece

14.Sep.2021

     "Long URLs are a big problem for print ads," says Michael A. O'Farrell, web communications manager at DigitalAdvisor.com. "If you're including a link to an online offer in either the print ad or the direct mail piece that accompanies it, make sure you shorten it."

     When your landing page is long, visitors can get frustrated and click away before they reach their desired action -- whether it's making a purchase, signing up for email updates or downloading something. An abbreviation service lets you create shorter links so people don't have to type out long addresses on their mobile devices. Shortening services could include Google URL shortener ( goo .gl) or Bitly ( bit .ly). Bitly also lets you see how many people have clicked on each link so you can track the effectiveness of your campaigns.

      "In addition to helping visitors get where they want to go, short links have a valuable tracking potential," O'Farrell says. "Use Google's URL Shortener and Analytics together for a detailed picture of the success of your print ad campaign."

         Once you've shortened your URLs, be sure to include them in all marketing materials that promote online activity , including any print ads or direct-mail pieces. And make sure to add a call-to-action asking readers to visit the site -- whether it's through a text hyperlink, image icon or both. [ARTICLE END]

This article would be interesting to people who run print ads, and want to know how to shorten the URL in their print ad (to increase effectiveness).

This article would be interesting to people who run online activity-promoting marketing materials (including print ads), and want to know how to shorten the URL in their marketing material (to increase effectiveness).

This article may be used verbatim for a digital source, but not for a hardcopy source (no exception will be made for this statement; please do not reference or mention "hardcopy" sources when reusing this content verbatim - even if you are referencing an older printed book that talks about web-related things). Please check out our full licensing page at http://www.scoop.it/t/21st-century-learning-and-teaching/licensing for more information on licensing this background material. Thank you!

Author: DigitalAdvisor ( http://www.scoop.it/u/digitaladvisor ) Licensed under the Creative Commons Attribution 3.0 Unported License (CC BY 3.0). https://creativecommons.org/licenses/by/3.0/. This means you may use it as background material (ie, to enhance your knowledge or provide context), but you cannot claim authorship of the original content, make derivative works from it ( ie, "remix" or transform) , or commercially exploit it in any way without explicit permission from the author(s). You must also attribute the work in the manner specified by the author(s). More information on this license can be found here: http://creativecommons.org/licenses/by/3.0/deed.en_US

This material is published under Creative Commons Attribution-NonCommercial 3.0 Unported License . This allows you to copy, distribute, transmit and adapt the work provided you give appropriate credit to original author(s) including but not limited to providing a link back to our web site. This license only allows non-commercial use of this material, which means that you cannot sell or profit from any of these materials without specific permission from copyright holders (including Scoop It!) Please contact us if you would like any further clarification.

Author: DigitalAdvisor ( http://www.scoop.it/u/digitaladvisor ) Licensed under the Creative Commons Attribution 3.0 Unported License (CC BY 3.0). https://creativecommons.org/licenses/by/3.0/. This means you may use it as background material (ie, to enhance your knowledge or provide context), but you cannot claim authorship of the original content, make derivative works from it ( ie, "remix" or transform) , or commercially exploit it in any way without explicit permission from the author(s). You must also attribute the work in the manner specified by the author(s). More information on this license can be found here: http://creativecommons.org/licenses/by/3.0/deed.en_US

This material is published under Creative Commons Attribution-NonCommercial 3.0 Unported License . This allows you to copy, distribute, transmit and adapt the work provided you give appropriate credit to original author(s) including but not limited to providing a link back to our web site. This license only allows non-commercial use of this material, which means that you cannot sell or profit from any of these materials without specific permission from copyright holders (including Scoop It!) Please contact us if you would like any further clarification.

We are social