Add a shortened URL to a plain-text email

Add a shortened URL to a plain-text email

13.Sep.2021

We’ll get to the meat of this post momentarily, but I wanted to start out by saying that if you’re using a mail client like Outlook or Thunderbird, both support adding shortened URLs at the time of writing. 

 

If you're using Gmail (and many people are), check your email's plain-text mode . Most people normally use HTML emails, and it's possible to add a shortened URL without interrupting the intended design.

To do so: Highlight some text in your email and click on "More" in the upper-right corner. Hover over "Insert link," and click on "Link." Paste in your URL and enter some text for it (optional). Hit Enter to save your changes.

Once you've added your link, Gmail will automatically detect that it's shortened and provide a link where you can expand it.

Why does this matter for SEO? The humble URL is still important when it comes to ranking in Google's results pages. Search engine marketers know that there are many factors at play when it comes to how the search engines treat URLs, but having descriptive text in your links is always helpful. Instead of leaving out keywords or naming convention, make sure that your URL represents what the user will find if they click on your link!

Conclusion: Highlight some text in your email and click on "More" in the upper-right corner. Hover over "Insert link," and click on "Link." Paste in your URL and enter some text for it (optional). Hit Enter to save your changes. Once you've added your link, Gmail will automatically detect that it's shortened and provide a link where you can expand it.

Why does this matter for SEO? The humble URL is still important when it comes to ranking in Google's results pages. Search engine marketers know that there are many factors at play when it comes to how the search engines treat URLs, but having descriptive text in your links is always helpful. Instead of leaving out keywords or naming convention, make sure that your URL represents what the user will find if they click on your link!

 

We'll get to the meat of this post momentarily, but I wanted to start out by saying that if you're using a mail client like Outlook or Thunderbird, both support adding shortened URLs at the time of writing.

If you're using Gmail (and many people are), check your email's plain-text mode. Most people normally use HTML emails, and it's possible to add a shortened URL without interrupting the intended design.

To do so: Highlight some text in your email and click on "More" in the upper-right corner. Hover over "Insert link," and click on "Link." Paste in your URL and enter some text for it (optional). Hit Enter to save your changes.

Once you've added your link, Gmail will automatically detect that it's shortened and provide a link where you can expand it.

Why does this matter for SEO? The humble URL is still important when it comes to ranking in Google's results pages. Search engine marketers know that there are many factors at play when it comes to how the search engines treat URLs, but having descriptive text in your links is always helpful. Instead of leaving out keywords or naming convention, make sure that your URL represents what the user will find if they click on your link!

Conclusion: Links shortened using a URL shortening service can be used effectively with Gmail and Outlook email clients. Using a link shortener to compress long URLs allows you to include descriptive information about where a link will lead to while simultaneously hiding the actual destination from spam bots and scammers. This makes it

much

easier for people to find your links when they are included in emails.

URL Shortener services also allow you to track the number of clicks on your links which is useful for competitive analysis and reporting.

 

Most of the links people interact involve more than just a string of URL characters. We’re all probably used to clicking buttons and text links, and we don’t often find ourselves facing a long URL head-on.

There are popular services that shorten those URLs for us automatically; some examples include Bitly, Goo.gl (Google), Rebrandly, Ow.ly (Hootsuite), and TinyURL (Tiny). These services perform an action called "URL shortening." When you paste a long URL into a shortener, it gets replaced with a shorter string of URL characters (the “short URL”), and you’re provided with the corresponding long URL. The service then stores the mapping between your original long URL and its shortened equivalent.

What do short URLs mean for SEO? Tons of services will automatically shorten your links without asking you first, but you probably don't want to leave them that way. Shortened links are easy to notice, yet they're just as easy to ignore if people think there's nothing worthwhile at the other end.

Another thing: often times shortened links aren't conducive to sharing on social media. Twitter and Facebook aren’t fans of link-shortening services because so many people share links without actually telling the whole story (Twitter is notorious for not allowing long URLs to be shared at all, even though Facebook will).

Links shortened using a URL shortening service can be used effectively with Gmail and Outlook email clients. Using a link shortener to compress long URLs allows you to include descriptive information about where a link will lead to while simultaneously hiding the actual destination from spam bots and scammers. This makes it much easier for people to find your links when they are included in emails.

URL Shortener services also allow you to track the number of clicks on your links which is useful for competitive analysis and reporting. To see how many clicks an individual shortened link has received, copy its shortened URL into another browser window or tab.

You can also use URL shortener services to expand shortened URLs before you paste them into your email or post on social media. For example, bitly.com provides links that can be expanded by clicking a “View” button in the top right corner of the page. After clicking this button, you will see the destination site's actual URL along with some additional information about its popularity and other details useful for competitive analysis and reporting.

One thing to keep in mind is that shortening services are often used by spammers or people looking to make malicious comments online, so it's always wise to know where you're being directed before following any shortened link spotted in an email or elsewhere online. Knowing service was used can help

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