If you’re running an ad campaign that directs people to a certain website, you’ll want people to remember where they’re supposed to go.
That can be tricky when you’re dealing with a long, long URL. But a link shortener can make online destinations a great deal easier to remember.
For example, I’m writing this article as Facebook launches its killer new Lead Ads feature . It’s a sweet new way to do targeted advertising.
But all the sweet info about it is on a page with a pretty long URL: https://www.facebook.com/business/news/lead-generation-overview?__tn__=%2CdK-R-R& ;_nc_eui2=AeFb8DsYx4LsB-6MNP01npQhbmru0tijcqS1dgvNlGg5OAKm4HkEaHudo3fVrFDnPorIiIoWjriiaJjTjYLKQTaajC0ANmuEahzbDgbPrMQ95yWIyoeruGWtSoIZ08PCTGUTaSMDwAQB& ;_nc_ht=scontent.xx&__tn__=-UC-R
But a link shortener can make online a great deal easier to remember.
In fact, Facebook just released a video about how to add a shortened link to your video . In the article below, we’ll take you through that process step by step. It comes together pretty quickly!
A long URL like that might not be a problem—except that Facebook is educating people about this new feature via a series of videos. And it wants users to share those videos with their friends and contacts…which means they’d better be able to get the URL right.<br>
So how does adding an easy-to-remember shortened link help? Here's an example: say your YouTube channel has 10,000 subscribers. Your audience loves your content and shares it all the place. But they aren’t always careful about where they put the full URL to your content.
So if one person posts a link to Facebook, Twitter, Reddit or wherever—and someone else clicks it—before you know what happend, 10% of your audience is in the wrong place.
That can be bad for business. It makes it difficult for people to remember where you want them to go! So how do you fix that? You add a shortener URL when sharing out your videos . Here’s how:<br>
1) Open up your video on YouTube and click "Share."
2) Scroll down this menu until you see the “Link options” section. Then click “Custom”.
3) The next window that opens will be an HTML code. Paste your full URL in the “URL” field and tuck the country code at the end of it (for example, YouTube automatically tacks on http://www.youtube.com/watch?v= to it). Then click "Done."
4) Put this shortened link wherever you want people to go; tweet it out; post it on Facebook; etc! That's all there is to it! <br>
This process should work for any video platform, like Vimeo or Wistia, too—no matter what service provider you’re using.<br>
What about other platforms where videos are shared? To shorten a link on Facebook or Twitter , you’ll need to use a link shortener like Bitly . There, you can shorten your links via the main website—or through their mobile apps.
How to add a shortened URL to your video
If you're running an ad campaign that directs people to a specific website, you'll want people to remember where they're supposed to go.
That can be tricky when you're dealing with long URLs. But link shorteners make online destinations much easier to remember.
For example, I'm writing this article as Facebook launches its killer new Lead Ads feature . It's a sweet new way to do targeted advertising.
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