A custom URL shortener lets you brand your links

A custom URL shortener lets you brand your links

14.Sep.2021

If you're using social media to promote your company's website, a custom URL shortener can help put your branding into play.

Custom shortened links aren't entirely new -- services like bit.ly and TinyURL have been around for years -- but they've become more popular as the Web becomes increasingly social. By creating a custom link, you can direct people to a landing page on your site instead of an off-site landing page, allowing you to control the user experience and include calls to action or other information. You can also track clicks and link performance through analytics programs such as Google Analytics.

In addition, by creating a custom URL shortener that matches your brand's name, you create another opportunity for to learn about who you are reaching and why.

"It's been a couple of years since we started using social media, so I can't say it has affected our traffic positively or negatively," says Kristi Faulkner, founder and CEO of CareerTrends . "We do try to track brand mentions to see how many people are talking about us via social media, but the main reason we use custom URL tracking is to keep track of campaigns we might be running."

Custom shortened links aren't entirely new -- services like bit.ly and TinyURL have been around for years -- but they've become more popular as the web becomes increasingly social. By creating a custom link, you can direct people to a landing page on your site instead of an off-site landing page, allowing you to control the user experience and include calls to action or other information. You can also track clicks and link performance through analytics programs such as Google Analytics.

In addition, by creating a custom URL shortener that matches your brand's name, you create another opportunity for learning about who you are reaching and why.

"It's been a couple of years since we started using social media, so I can't say it has affected our traffic positively or negatively," says Kristi Faulkner, founder and CEO of CareerTrends . "We do try to track brand mentions to see how many people are talking about us via social media, but the main reason we use custom URL tracking is to keep track of campaigns we might be running."

If you're using social media to promote your company's website, a custom URL shortener can help put your branding into play.

Custom shortened links aren't entirely new -- services like bit.ly and TinyURL have been around for years -- but they've become more popular as the Web becomes increasingly social. By creating a custom link, you can direct people to an off-site landing page instead of your site itself, allowing you to control certain aspects of the user experience (e.g., design) and include calls to action or other information (partnerships with affiliate marketers might be one call-to-action). You can also track clicks and link performance through analytics programs such as Google Analytics.

In addition, by creating a custom URL shortener that matches your brand's name, you create another opportunity for learning about who you are reaching and why.

"It's been a couple of years since we started using social media, so I can't say it has affected our traffic positively or negatively," says Kristi Faulkner, founder and CEO of CareerTrends . "We do try to track brand mentions to see how many people are talking about us via social media, but the main reason we use custom URL tracking is to keep track of campaigns we might be running."

If you're using social media to promote your company's website, a custom URL shortener can help put your branding into play.

Custom shortened links aren't entirely new -- services like bit.ly and TinyURL have been around for years -- but they've become more popular as the web becomes increasingly social. By creating a custom link, you can direct people to an off-site landing page instead of your site itself, allowing you to control certain aspects of the user experience (e.g., design) and include calls to action or other information (partnerships with affiliate marketers might be one call-to-action). You can also track clicks and link performance through analytics programs such as Google Analytics.

In addition, by creating a custom URL shortener that matches your brand's name, you create another opportunity for learning about who you are reaching and why.

"It's been a couple of years since we started using social media, so I can't say it has affected our traffic positively or negatively," says Kristi Faulkner, founder and CEO of CareerTrends . "We do try to track brand mentions to see how many people are talking about us via social media, but the main reason we use custom URL tracking is to keep track of campaigns we might be running."

If you're using social media to promote your company's website, a custom URL shortener can help put your branding into play.

Custom shortened links aren't entirely new -- services like bit.ly and TinyURL have been around for years -- but they've become more popular as the web becomes increasingly social. By creating a custom link, you can direct people to an off-site landing page instead of your site itself, allowing you to control certain aspects of the user experience (e.g., design) and include calls to action or other information (partnerships with affiliate marketers might be one call-to-action). You can also track clicks and link performance through analytics programs such as Google Analytics.

In addition, by creating a custom URL shortener that matches your brand's name, you create another opportunity for learning about who you are reaching and why.

"It's been a couple of years since we started using social media, so I can't say it has affected our traffic positively or negatively," says Kristi Faulkner, founder and CEO of CareerTrend . "We do try to track brand mentions to see how many people are talking about us via social media, but the main reason we use custom URL tracking is to keep track of campaigns we might be running."

Custom shortened links aren't entirely new -- services like bit.ly and TinyURL have been around for years -- but they've become more popular as the web becomes increasingly social. By creating a custom link, you can direct people to an off-site landing page instead of your site itself, allowing you to control certain aspects of the user experience (e.g., design) and include calls to action or other information (partnerships with affiliate marketers might be one call-to-action). You can also track clicks and link performance through analytics programs such as

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