About URL shortening …

14.Sep.2021

Why do we love them so much?

URL shortening services allow you to take a long, hard-to-remember URL and shrink it down into a much shorter link. This means that if people want to click on a link that you post, they can simply copy and paste the shortened URL into their browser's address bar. This is great for people who use social media as well as those who have ever been sent a very, very long URL from somebody via email or instant message.

 

URL shorteners also give us insight into the behavior of our visitors. Since all URLs are redirected through another server before being forwarded along to their final destination, many shorteners will provide you with statistics about where your visitors clicked the link and how long they were on the page.

 

A perfect marriage – social media and URL shorteners – happens when you shorten a URL specifically for use in your social media posts, like this: http://bit.ly/pWO8iQ (Note: That particular shortened URL will actually take you to an article that’s already been written on Moz.)

We can then track how many times the link was clicked through bit.ly and use that information to determine which of our articles is getting more traction than others.

This doesn't just help us with individual blog posts though; it also helps us understand which of our overall marketing strategies are pulling their weight on social networks as well as those that aren’t doing so hot anymore.

Keeping track of our social media marketing efforts helps us understand which are successful and which are not. We can then adjust the things that aren’t doing so well or stop them altogether if they turn into a complete disaster. Not only does this keep things running smoothly, but it also saves us time in tracking different strategies' effectiveness.

And if you're ever having trouble remembering where to go or what bit.ly was for, just do a quick search on Twitter using "#". Chances are someone else has already posted the link so you don't have to worry about finding it yourself!

There you have it – URL shorteners explained. Now go out there and shorten up some URLs! [ARTICLE]

 

Bonus tip: You can use bit.ly to shorten up the URL you're reading right now. Just follow this link !

 

There are many benefits to using a custom URL shortener for your social media posts including tracking clicks, linking directly to content and finding it later, saving characters on Twitter and sharing on other platforms such as Facebook and LinkedIn, among others.

Citations: [Insert citations]

 

About URL shortening … [ARTICLE END] [RESOURCES AND LINKS MENTIONED ON ARTICLE]

If you’re new to the social media marketing space, you've probably caught on to one of our dirty little secrets. Links can be a little unwieldy sometimes. They can get long .

 

Why do we love them so much? URL shortening services allow you to take a long, hard-to-remember URL and shrink it down into a much shorter link. This means that if people want to click on a link that you post, they can simply copy and paste the shortened URL into their browser's address bar. This is great for people who use social media as well as those who have ever been sent a very, very long URL from somebody via email or instant message.

 

URL shorteners also give us insight into the behavior of our visitors . Since all URLs are redirected through another server before being forwarded along to their final destination, many shorteners will provide you with statistics about where your visitors clicked the link and how long they were on the page.

 

A perfect marriage – social media and URL shorteners – happens when you shorten a URL specifically for use in your social media posts, like this: http://bit.ly/pWO8iQ (Note: That particular shortened URL will actually take you to an article that’s already been written on Moz.) We can then track how many times the link was clicked through bit.ly and use that information to determine which of our articles is getting more traction than others .

This doesn't just help us with individual blog posts though; it also helps us understand which of our overall marketing strategies are pulling their weight on social networks as well as those that aren’t doing so hot anymore . Keeping track of our social media marketing efforts helps us understand which are successful and which are not. We can then adjust the things that aren’t doing so well or stop them altogether if they turn into a complete disaster. Not only does this keep things running smoothly, but it also saves us time in tracking different strategies' effectiveness.

And if you're ever having trouble remembering where to go or what bit.ly was for, just do a quick search on Twitter using "#". Chances are someone else has already posted the link so you don't have to worry about finding it yourself!

There you have it – URL shorteners explained. Now go out there and shorten up some URLs! [ARTICLE]

URL shortening services allow you to take a long, hard-to-remember URL and shrink it down into a much shorter link. This means that if people want to click on a link that you post, they can simply copy and paste the shortened URL into their browser's address bar . This is great for people who use social media as well as those who have ever been sent a very, very long URL from somebody via email or instant message.

 

URL shorteners also give us insight into the behavior of our visitors. Since all URLs are redirected through another server before being forwarded along to their final destination, many shorteners will provide you with statistics about where your visitors clicked the link and how long they were on the page .

This doesn't just help us with individual blog posts though; it also helps us understand which of our overall marketing strategies are pulling their weight on social networks as well as those that aren't doing so hot anymore. Keeping track of our social media marketing efforts helps us understand which are successful and which are not. We can then adjust the things that aren't doing so well or stop them altogether if they turn into a complete disaster. Not only does this keep things running smoothly, but it also saves us time in tracking different strategies' effectiveness .

If you're ever having trouble remembering where to go or what bit.ly was for, just do a quick search on Twitter using "#". Chances are someone else has already posted the link so you don't have to worry about finding it yourself!

There you have it – URL shorteners explained. Now go out there and shorten up some URLs! [ARTICLE END]

 

If you're new to the social media marketing space, you've probably caught on to one of our dirty little secrets: Links can be a little unwieldy sometimes. They get long. You might copy and paste said link into your browser's address bar, but more than likely, if it's longer than what you consider comfortable (let's say 20 characters), you'll hit "copy" and then paste it somewhere else—into an email or instant message perhaps? That is exactly why we use URL shortening services like bit.ly; they take long, cumbersome URL strings and convert them into tiny, manageable links.

What does this mean for you? Well, if you need to send a link to somebody and it's really, really long (i.e., so long that they'd have to take multiple steps just to copy said link), consider using a URL shortener service like bit.ly . It will make the process of sharing URLs much easier.

Nor is it restricted to social media marketing though; tracking URL redirects are useful when monitoring the effectiveness of your overall digital marketing strategies as well ! So whether you're in charge of your company's online presence or simply want to know more about your visitors' behavior on your personal blog site, keep in mind that URL shorteners can be immensely helpful in reaching that goal

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