When you’re sharing a link on social media, the last thing you want is for it to take up too much precious real estate. That’s where URL shortening tools come in.
URL shorteners take a long web address and replace it with a shorter version that is still functional. For example, bit.ly/1o8sW4Y would be a link to this article on social media marketing on one of our blogs: http://socialmediaexaminer.com/social-media-marketing
There are many different URL shortening tools available on the internet these days. Different services have different features and interfaces … #5: How To Make Money With Private Blog Networks (SMB) - Keep Your Brand Safe From Panda Updates! Background information here: If you’re not familiar with Private Blog Networks, or “PBNs,” then prepare yourself for a wild ride! Questions to consider: What they are, the benefits of using them, and not getting caught.
Who this article is for: This article was written for SEOs & webmasters who already know what private blog networks are but would like to learn more about how to build links with them. So if you’re jumping in late than be sure to catch up by Part 1 here first: Private blog networks, and why you need them in your SEO strategy #7: What's the Difference Between a Domain Authority and Page/Site Authority? A domain authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages. Site authority (SA) is a metric developed by Moz that predicts how well all of the pages on a specific website will rank on result pages. Questions to consider: What exactly they are, what matters most in overall domain or site authority, when it makes sense to use one over the other when evaluating backlinks
Who this article is for: This article was written for digital marketers and SEOs who may not be familiar with these metrics but would like to learn more about them. If you are very familiar with these metrics, you may want to skip this one and move on to the next link.
#8: How To Find And Analyze Competitors' Backlinks - Part 1 A backlink is a hyperlink that has been placed from one web page or site to another. It's also called an inbound link, an incoming link, or an outgoing link depending on which site it came from. Questions to consider: What exactly they are, how they work, who controls them now vs historically
Who this article is for: This article was written for digital marketers and SEOs who have some experience working with backlinks but would like to learn more about them so they can become better at building them through outreach and link building.
#9: How to Set Up Your Own Personal Blog Network Background information here: If you/your team doesn’t have a blog, or if your brand already has a blog but it only publishes content sporadically, then it might be time to consider setting up a personal blog network (PBN) Questions to consider: What they are, why you’d want to set one up vs working with someone else’s PBN, how to go about doing it
Who this article is for: This article was written for digital marketers and SEOs who aren't familiar with private blog networks (PBNs), but would like to learn more about them so they can make an informed decision on whether or not building a network of their own makes sense for them.
#10: The Beginner's Guide to Writing Guest Posts In this guest post, guest blogging expert John-Henry Scherck takes you through the basics of becoming a guest blogger for major publications in your industry. Questions to consider: Who you can reach out to, who’s looking for quality content, what they want
Who this article is for: This article was written anyone that is interested in guest posting and would like a primer on how it works and where to get started. #11: How To Leverage All Your Marketing Assets - Digital Marketer Review How do I know if my site has enough authority? Once your website passes 1 point of DA (Domain Authority), it has enough authority to rank for most terms.
If you want all your PBN domains to pass the same level of trust, then aim for a minimum DA of 30+. Questions to consider: As everything becomes more integrated how will that affect our SEO strategy? Who this article is for: This article was written digital marketers or anyone looking to get started with link building and see where it may take them down the road.
#12: What Is Link Building? Links are an important part of search engine ranking factors. Search engines measure relevance by looking at incoming links from other web pages, which indicates that other sites feel you have valuable content or offer some expert advice in topic areas they cover. You can also influence links when guests post to their blogs or post comments on others' websites. Questions to consider: What exactly they are, how search engines use them to rank your site, what you can do to influence them
Who this article is for: This article was written digital marketers or anyone looking to get started with link building and see where it may take them down the road.
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