You can use a great many tools to shorten URLs. Most of these tools are native to the networks and platforms that we all use every day. For best results, you should choose a tool from the same network as the site from which you're trying to share a link.
In terms of tools, there are some neat sites that handle URL shortening, including full analytics and archives of everything you shorten. For these services (and for URL shortening in general), your URL is replaced by a new domain (e.g., kevanlee.com changes to bit.ly) and the permalink is replaced by a string of numbers and/or letters (e.g., kevanlee.com/best-writing-articles changes to bit.ly/df8jpI1).
Here are handful of the more popular link shorten
Unfortunately, we don't have any tools at our disposal for shortening URLs - unless you mean URL shorteners like bitly and TinyURL . We also don't have tons of great knowledge at our disposal for this question since we're only talking about how to create a URL and not what and why that is important in digital marketing. [ARTICLE SPOILER: The rest of this "article" will be just a summary.] Here's an overview on where you can find various types of tools (at least where I've seen them) and why you might want to use them.
Networks and dashboards: - Facebook for sharing links with your friends or getting more likes on the post. - Google+, Twitter, LinkedIn : very similar to Facebook since they're all social networks using links to drive traffic. - Reddit : where communities share links/posts that their other community members should see Curation sites: - StumbleUpon (SU) : SU curates content based on each user's personal interests instead of relying on how many people like a link (Facebook, Digg). With over 20M users, it has the potential to bring huge amount of traffic to your site. It can be very effective if done correctly Tipping sites: - HackerNews (HN) : users receive points when their posts or comments are up-voted. Since HN is a technology-related site, this strategy isn't useful for most niches, but it can be effective if you're in that niche. - ProductHunt (PH) : PH works similarly to HN except that it's product-focused and has less traffic than HN. Platforms: - Tumblr : allows users to post text, photos, quotes, links, music, etc by just dragging and dropping them into the dashboard. There's also an option to enable custom URL shorteners for your Tumblr blog (e.g., 1l3n7re). This tool only works on the desktop version of Tumblr so it's not very useful in competitive niches where people would rather share links on their mobile devices. - Imgur : it's a free image hosting site that allows you to create custom URLs when sharing images. This is just for when you're sharing images, not links (shockingly) Sites: - Bit.ly and TinyURL (both handle URL shortening and tracking shortened URLs which can be archived or deleted anytime) : both of these tools are great choices since they offer many of the same features with a few differences between them.
URL shorteners like bitly and TinyURL don't seem to work well in competitive niches where people prefer using different networks for sharing links instead of going through URL shorteners. In terms of platforms, I use Tumblr a bit but it's not really compatible with my writing blog since I write the majority of my posts on WordPress and don't have a huge audience on Tumblr. For sites that share links, Imgur is more of a platform for sharing images instead of links.
Discussion: There are tons of tools that can be used to shorten URLs (e.g., Stumbleupon ), but they aren't necessarily useful for every type of site/niche. Some tools work well in competitive niches where people prefer using different networks to share links (e.g., Reddit , Digg ). Personally, I've had success using StumbleUpon so far due to its ability to bring traffic to our site when the posts are interesting to our audience. Twitter also works well in terms of driving traffic since I've had several posts that got over 100 likes/retweets in one day.
All in all, it doesn't seem like you have tons of great knowledge at your disposal for this question since we're only talking about how to create a URL instead of what and why it's important for digital marketing. You can use tools like bitly or TinyURL to shorten your URLs which can be archived or deleted anytime by just visiting the tool's website. There are other types of tools that are good for curating content but not sharing links (e.g., Stumbleupon , Imgur ). The most popular social networks used for sharing links include: Google+ , Facebook , Twitter , and LinkedIn .
If you want to include your brand name in the question, just type @KeanUniversity and it will link to your account. If you don't have an account yet, sign up for one since it's free!
@KeanUniversity Where & how can you shorten URLs? bit.ly/dp1vFP via @brandspotr - tools like bit.ly, TinyURL, etc lead to archived links pic.twitter.com/xofKjOcPLU — Brett Kean (@BrettKean) June 15, 2015
Tools that are good for curating content but not sharing links include Stumbleupon , Imgur , Tumblr .
The most popular social networks used for sharing links include Google+, Facebook, Twitter, LinkedIn .
You can use tools like bitly or TinyURL to shorten your URLs which can be archived or deleted anytime by just visiting the tool's website. There are other types of tools that
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