A custom URL shortener lets you brand your links # MatchURL : No. 1 Premium URL Shortener

A custom URL shortener lets you brand your links # MatchURL : No. 1 Premium URL Shortener


When it comes to building brand awareness, using a custom URL shortener can help you reach more people through your social media marketing. Not only by increasing the number of clicks on your links, but also by pointing people toward your website and/or social profiles.


If you’re considering adding a custom URL shortener to your strategy, here are a few tips to help you get started.


Choose a short URL that includes your brand name or topic

There are several reasons why a custom URL is a good choice for many businesses, organizations and individuals:

• Add keywords relevant to your business, organization, product or topic to the shortened URL, which ensures it’s easy to find your link.

• Include a custom URL in an email signature, which gets your brand in front of people who receive messages from you.

• Connect a shortened link to a landing page that has advanced tracking capabilities or a unique coupon code for more detailed information on conversions and effectiveness.

• If using custom shortener like bitly or ow.ly, your brand name is the short URL, so you don’t have to worry about someone else using it before you get a chance.

• The ability to customize a shortened link is easy and free with many services such as bit.ly and goo.gl, but with Hootsuite you can put your customized URL in your email signature or anywhere else you share links.

Don’t be too clever with the name

Long ago, it was okay to create a custom short link that wasn’t immediately clear about what the shortened URL pointed toward, however people are much smarter now and Google can index these links. Which means if someone shares a long link with a clever URL name, the person they share it with has to do extra work to figure out what the shortened URL leads to. You can help people understand your short links more easily by keeping them short and including your brand name in the custom URL.

Keep an eye on click-through rates

One of the easiest ways to measure return on investment for a new custom URL shortener is to monitor the number of click-throughs each link gets. If you’re already using a vanity URL, this measurement will be easy. If you’re going with a free service, monitoring your links can help you discover any technical or performance issues before they become problems.

Keeping an eye on click-through rates can also help you determine if any links are getting more traffic than others, which could indicate the URL is better suited for certain types of content.

Use your custom links to point people toward social and website links

The most obvious way to use a short link is to include it in tweets and other social media updates so followers can click on them and follow the link through to its destination. However, sharing links with shortened URLs directly from your browser or apps such as Hootsuite or Twitterrific keeps your social media presence consistent, letting people know you’re behind all of the content they find interesting about you online. If you’re using a custom domain name that includes your brand name, be sure to create accounts on these services.

Now that you have your custom link set up, it’s time to start spreading the word. You don’t need to advertise the shortened URL with posters or commercials however you can find free online advertising opportunities through sites like Facebook and Twitter by searching for more information on how to spread the word about a custom shortener.

For more tips on using a custom URL shortener, visit us at Hootsuite Help Center .




2:01:13 AM Sep 3rd from web


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Dec 11, 2014 | Categories: Interviews | Tags: brand awareness, branding an instagram profile, branding tips for instagram, branding your instagram account, branding yourself online, brandon lee photography interview, Casey Neistat Tips and Tricks for YouTube and Social Media Success 2 - Blogging

, Entrepreneurship, FLEX | 2 Comments »


By now you’ve probably heard about YouTube’s controversial new terms. They were quickly revised after the internet backlash ensued. But perhaps it wouldn’t have happened if YouTube considered to treat creators as partners – not customers – from the beginning.


In this week’s episode of The Casey Neistat Show, there was a segment I thought would make a great blog post. In it, interviewee RJ Aguiar discusses how he monetizes his business by showing advertisements on his YouTube videos and website along with an affiliate commission for products he endorses via Amazon ads. This is what sparked my idea for this post: can you truly be successful on YouTube without ads?


Now, I’m not here to tell you the rules. You can follow them or ignore them. But do know that ignoring them could potentially get your YouTube channel banned. YouTube does not make this blog post up; they have a Terms of Service agreement published for everyone to see.


YouTube Partnership Program Terms And Conditions | Google Partner Program :https://www.matchurl.com/

I continue to hear about people who are making decent money on YouTube with ads alone. Nothing substantial enough to quit their day job, but it’s an extra $100-$200/month in addition to whatever else is going on in their life at the time. These “partners” are acutely aware of what content will get demonetized, so they actively avoid it. It’s just good stuff to stay away from, anyway – Facebook should have taught us that much about bad content.


It takes longer to make attention-grabbing videos without ads, but if your videos are good enough people will watch them for the sake of watching. I know this because my own personal work has been supported by YouTube ad revenue since 2012 and has never needed any promotion whatsoever. I’ve never once purposely shared a video or blog post on social media hoping someone would click on an advertisement for me. My only promotional efforts online are through email lists that I build myself with MailChimp (learn how here). It’s not rocket science.


What do you think? Is this a good time to be on YouTube if you’re not generating income from ads? How else do you monetize your business or company without ads? Do share any tips and tricks in the comments.

RJ Aguiar: The Man Behind Social Media Marketing | The Casey Neistat Show - YouTube

2:01:13 AM Sep 3rd from web

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