A custom URL shortener lets you brand your links # matchurl

A custom URL shortener lets you brand your links # matchurl

10.Oct.2021

If brand awareness is part of your social media strategy, a custom URL shortener is one more tool to help spread the word.

URL shorteners that allow you to customize your short link offer a chance to name drop your brand. Hootsuite’s link shortener, for example, lets you create a vanity short link in just a few clicks.

Once created, you can use these links across all types of social accounts and networks: Twitter (via Bitly), Facebook (via Sniply), LinkedIn (through Zapier) and Google+ (with Gshare).

With this unique URL, anyone who comes across it can click through directly to your site or landing page – which gives you extra exposure without having to pay for it. This is a great way to promote a contest, share a new product or announce a special offer.

You can also use these customized links in your article headlines for Search Engine Optimization (SEO) purposes. For example, you could shorten the link using Bitly and then add that shortened URL in front of phrases in your headline [such as " [link] ]. This makes it easier for search engines to find you when anyone looks up those keywords.

In addition, Bitly offers many cool features such as detailed analytics, real-time charts and graphs on clicks and conversions. In fact, the company says their data shows that URLs shorteners are growing at an average rate of 240% year over year across all networks.

This information is useful to see who's clicking on your links, where they're coming from and even what device they're using. You can create your own custom short URL at bitly.com or any of the others mentioned above. Once you've decided on the service you want to use, it's time to start branding your links!

Written by Sophie Brown for The Social Media Monthly July 2015 issue ([email protected])

 

A custom URL shortener lets you brand your links

If brand awareness is part of your social media strategy, a custom URL shortener is one more tool to help spread the word.    URL shorteners that allow you to customize your short link offer a chance to name drop your brand. Hootsuite's link shortener, for example, lets you create a vanity short link in just a few clicks. Once created, you can use these links across all types of social accounts and networks: Twitter (via Bitly), Facebook (via Sniply), LinkedIn (through Zapier) and Google+ (with Gshare). With this unique URL, anyone who comes across it can click through directly to your site or landing page – which gives you extra exposure without having to pay for it. This is a great way to promote a contest, share a new product or announce a special offer. You can also use these customized links in your article headlines for Search Engine Optimization (SEO) purposes. For example, you could shorten the link using Bitly and then add that shortened URL in front of phrases in your headline [such as " -social-media-tips-for-small-business/" ] This makes it easier for search engines to find you when anyone looks up those keywords. In addition, Bitly offers many cool features such as detailed analytics, real-time charts and graphs on clicks and conversions. In fact, the company says their data shows that URLs shorteners are growing at an average rate of 240% year over year across all networks. This information is useful to see who's clicking on your links, where they're coming from and even what device they're using. You can create your own custom short URL at bitly.com or any of the others mentioned above. Once you've decided on the service you want to use, it's time to start branding your links!

Written by Sophie Brown for The Social Media Monthly July 2015 issue ([email protected])

 

customize your short link offer a chance to name drop your brand. Hootsuite's link shortener, for example, lets you create a vanity short link in just a few clicks.

Once created, you can use these links across all types of social accounts and networks: Twitter (via Bitly), Facebook (via Sniply), LinkedIn (through Zapier) and Google+ (with Gshare).

With this unique URL, anyone who comes across it can click through directly to your site or landing page – which gives you extra exposure without having to pay for it. This is a great way to promote a contest, share a new product or announce a special offer.

You can also use these customized links in your article headlines for Search Engine Optimization (SEO) purposes. For example, you could shorten the link using Bitly and then add that shortened URL in front of phrases in your headline [such as " -social-media-tips-for-small-business/" ]

This makes it easier for search engines to find you when anyone looks up those keywords. In addition, Bitly offers many cool features such as detailed analytics, real-time charts and graphs on clicks and conversions. In fact, the company says their data shows that URLs shorteners are growing at an average rate of 240% year over year across all networks.

This information is useful to see who's clicking on your links, where they're coming from and even what device they're using. You can create your own custom short URL at bitly.com or any of the others mentioned above. Once you've decided on the service you want to use, it's time to start branding your links!

A custom URL shortener lets you brand your links

 

In bold: to be used when editing this document as a template for future articles

 

eate a vanity short link in just a few clicks. Once created, you can use these links across all types of social accounts and networks: Twitter (via Bitly), Facebook (via Sniply), LinkedIn (through Zapier) and Google+ (with Gshare). With this unique URL, anyone who comes across it can click through directly to your site or landing page – which gives you extra exposure without having to pay for it. This is a great way to promote a contest, share a new product or announce a special offer. You can also use these customized links in your article headlines for Search Engine Optimization (SEO) purposes. For example, you could shorten the link using Bitly

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