A custom URL shortener lets you brand your links # matchurl

A custom URL shortener lets you brand your links # matchurl

23.Sep.2021

The benefits of a custom URL shortener are pretty clear: you can set up and use it for free, and if your brand is attached to the link, it guarantees that people will know where they’re going. There’s no better way to build brand awareness than with something we see every day – the URLs we send and receive. If you’re using a custom URL shortener such as Hootsuite’s Link Shortener,  you're doing even more than just building awareness –you're also making things easier on your readers.

 

When you click on a shortened link that leads to your site or company page, the name of the shortener (in this case “Hootsuite") is part of the URL. That means if you share a link with someone and he or she opens it with an email program, the custom shortener will be in the address bar rather than just a string of numbers and letters.

Bold: This is what's important to us

It’s also easier on your readers because they don’t have to remember a long, jumbled web address that may be hard to read. A custom URL clearly tells them where they're going without them having to look at it closely.

In addition, when people click on your shortened links, they can quickly see a preview of where a link is leading from the name of the shortener. It shows up in their browser as “Hootsuite” with the word “Hootlet” underneath, which tells them they can activate Hootlet to share the link on their social networks.

Custom URL shorteners offer several advantages for your business or organization, including visibility and branding opportunities.

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The benefits of a custom URL shortener are pretty clear: you can set up and use it for free, and if your brand is attached to the link, it guarantees that people will know where they’re going. There’s no better way to build brand awareness than with something we see every day – the URLs we send and receive. If you’re using a custom URL shortener such as Hootsuite’s Link Shortener, you're doing even more than just building awareness –you're also making things easier on your readers.

 

When you click on a shortened link that leads to your site or company page, the name of the shortener (in this case “Hootsuite") is part of the URL. That means if you share a link with someone and he or she opens it with an email program, the custom shortener will be in the address bar rather than just a string of numbers and letters. Bold: This is what's important to us It’s also easier on your readers because they don’t have to remember a long, jumbled web address that may be hard to read. A custom URL clearly tells them where they're going without them having to look at it closely.

In addition, when people click on your shortened links, they can quickly see a preview of where a link is leading from the name of the shortener. It shows up in their browser as “Hootsuite” with the word “Hootlet” underneath, which tells them they can activate Hootlet to share the link on their social networks.

Custom URL shorteners offer several advantages for your business or organization, including visibility and branding opportunities.

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Custom Link Shortener | Brand Your Blogger URLs with custom short URLs | Hootsuite Help Center URL-shortener is another great way to brand your link if you have a custom URL . It is very easy to do at HootSuite's Link Shortening Page. We use our own link - hlinks (https://www.matchurl.com slash/slash-hlinks) which means that whenever somebody shorten the link on HootSuite it always be branded as hlikes (https:/www.matchurl.com slash/slash-hlinks). Here are some of the examples (http://www.matchurl.com how we make it work for us using hlikes : 7 Key Strategies for Link Building in 2012.

1) Use your own custom shortener - like Hootsuite (https://www.matchurl.com/bloghint/HootSuite-Shortener). It can be another URL you create for this purpose or just use your social network's shortner, which they are most likely to give out for free or just ask them if you can get it.

2) Always insert the brand name in the link so that when people click on the link provided, they always know where they will be taken to. Of course, insert it in a way so that it doesn't ruin the snappiness of the link :( .

3) Posting high quality content with your blog post URL is essential. Use your blog post URL wherever you want. It gives credibility to your content and also helps in increasing the web presence of your blog.

4) Share some useful tips on using that URL shortener like this post (http://www.matchurl.com/2013/04/how-to-create-a-custom-url-shortner/)and get people interested in visiting it too, who wouldn't otherwise get this opportunity :) .

5) Never miss out any opportunity to make use of social media no matter how small or big it is. You can always find room for one more post on Twitter , Facebook , Google+ or Pinterest about shorten URLs...like linkbuilding, blogging, marketing etc.: 6 Things To Do When You're Down and Out

6) Keep in mind that people visiting the shortened URL must be able to find it even when they don't remember or know about its name or brand. That's why we always suggest you use your own custom shortener like Hootsuite (https://www.matchurl.com/blog/hootsuite-link-shortening/) which make sure you never lose a chance: Best SEO Advice: On Page Optimization Tips & Tricks

7) Use different type of objects for your link such as images, text , banners etc . that all will help you in branding but remember not to disrupt the flow of the post with too many links :) . Also, making them stand out from rest of the text will be helpful. This post (http://www.matchurl.com/blog/how-to-use-custom-url shortener/)shows how you can do it: 5 Ways to Optimize your Social Media Presence

8) Allow people to comment on your links and ask them to visit it as well . This way, not only they remember about your link but also spread word about its existence by themselves;). Here's a good example (http://www.matchurl.com/blog/3-step-guide-to-custom urls/?utm_source=feedburner&utm_medium=feed&utm_campaig n=Feed:+Top5SocialMedia+%28Top5+Social+Media%29&utm_content=Face book) of how it is done: Top 5 Social Media Marketing Strategies

9) If you have a good command over your target audience then try targeted promotion of your content with custom URLs by bloggers, journalists and other influencers. Here's how (http://www.matchurl.com/blog/how-to-use-custom-url shortener/)you can do it: 5 Ways to Optimize Your Twitter Presence

10) Try using custom URL for different media types such as images, videos, presentations , PDFs etc . so that they become easy to share :). This post (http://www.matchurl.com/blog/how-to-create-a-custom -url-shortener/)gives you some hints: How to Create a Custom URL Shortener

11) Use custom URLs for press releases as well as it will help you in getting more attention from your target audiences :D. In this post (http://www.matchurl.com/blog/how-to-create-a-custom -url-shortener/)you can find out how to use different platforms like Google+, Facebook etc.: How To Give Your Blog Readers More Social Media Sharing Options

12) Make sure that if people are becoming curious about the custom link, they also feel interest after seeing what's behind it . Always keep an eye on your analytics so that you can identify any changes happening in your traffic sources after implementing custom URLs.

13) As a final note, always make sure you are using trustworthy URL shortening service provider like bit.ly or goo.gl . They'll give you extra options in branding and tracking for free! :D

14) Remember there is no fixed rule in branding your link but it all depend on your creativity that what type of branding strategy you choose to implement with your custom URL's ;). Here's an example (http://www.matchurl.com/blog/custom-url-shortener/)of how it can be done: How To Create Custom Domain For Your Business

15) Do not ruin the design of the webpage by inserting many links to shorten URLs :). The post (http://www.matchurl.com/blog/custom-url-shortener/) which we already mentioned above will give you a better idea: 5 Ways to Optimize your Social Media Presence

16) As always, be persistent in branding and sharing your links because "Rome was not built in one day" :). Keep trying until you get the best results;).

 

A custom URL shortener lets you brand your links BACKGROUND INFORMATION] [ORIGINAL ARTICLE MATERIAL BELOW]

1) On Twitter, use a custom link shortening service like Hootsuite (https://www.matchurl.com/) that allows marketers to create custom short links with brand names that can be easily shared with followers. Here's why (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) you should do so: How to Use Custom URL Shortener for Ease of Social Sharing

2) You can use Twitter or any other social networking sites like Facebook, Google+, etc . to shorten URLs with custom branding options :). Here's how (http://www.matchurl.com/blog/3-step-guide-to-custom urls/?utm_source=feedburner&utm_medium=feed&utm_campaig n=Feed:+Top5SocialMedia+%28Top5+Social+Media%29&utm_content=Face book) you can do it: 3 Step Guide to Custom URLs

3) Try using custom shortened links instead of the default ones if they sound too good to be true . If you're using Hootsuite, just click on Settings=>Security and Privacy=>Trusted Domains. Hover over the domain that you want to trust and then click on"Add Domain." Now, all your short URL will go through this trusted domain for security purposes.

4) A shortcut means less typing so since custom shortened URLs are easier than long ones, there's an increased chance your followers will retweet them :). Here's how (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) you can do this: How to Customize your URL Shortener

5) Remember, custom URLs are a great branding opportunity . Here's how (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) you can do it: 4 Ways to Use a Custom URL Shortening Service

6) Always make sure that the landing page is relevant . It will help in increasing your CTR and thus increase conversions :). In this post (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/?utm_source=feedburner&utm_medium=feed&utm _campaign=Feed:+Top5SocialMedia+(Top5+Social+Media)) you can learn more about it: How to Use Custom URL Shortening Service

7) A custom URL shortener with custom branding options does not have any fixed rule, but do remember that numbering your links is not a good option ;). Here's how (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) you can do it: 3 Ways to Brand Your URL Shorten Links

8 ) Once your custom link is created, just copy and share the same across all social media channels . This increase awareness of your brand name :). For more information on this, check out this post (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/?utm_source=feedburner&utm_medium=feed&utm _campaign=Feed:+Top5SocialMedia+(Top5+Social+Media)) on this topic.

9) Do not forget to check your custom link's performance because conversions are everything :). Here's an example (http://www.matchurl.com/blog/custom-url-shortener/) of how it works: How to Create Custom URL Shorteners for SEO?

10) Make sure to choose the right social networking sites for using your custom shortened links . After all, you wouldn't want them to look spammy or wrong on any social networking sites, now would you? :). Here's how (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) you can do it: 3 Ways to Use a Custom URL Shortening Service

11) While creating custom links, make sure that they are not too long or too short :). Here's more information about this topic (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/?utm_source=feedburner&utm_medium=feed&utm _campaign=Feed:+Top5SocialMedia+(Top5+Social+Media)) on this topic: How to Create Custom URL Shorteners for SEO?

12) Make your custom links short but relevant . Here's how (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) you can do it: 4 Ways to Use a Custom URL Shortening Service

13) Track the number of clicks every time you post custom links on social media channels with simple Google Analytics or any marketing analytics tools :). For more information on this, check out this article (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/?utm_source=feedburner&utm_medium=feed&utm _campaign=Feed:+Top5SocialMedia+(Top5+Social+Media)) on this topic: How to Create Custom URL Shorteners for SEO?

14) Remember, you don't need to make any changes in your social media accounts like HootSuite or TweetDeck . Just use custom links and they will automatically shorten the links :). For more information on this, check out this article (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) on this topic: 4 Ways to Use a Custom URL Shortening Service

15) Since creating URLs is easy , there's a good chance that it will be used often by employees who are promoting the company through their personal profiles as well :). Here's how (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) you can do it: 4 Ways to Use a Custom URL Shortening Service

16) As you can see, custom URLs are gaining popularity these days :). Here's how (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/) you can do it: 3 Ways to Brand Your URL Shorten Links

17) In the end, use the service that best fits your needs . In this post (http://www.matchurl.com/blog/how-to-embed-custom-url -shortener/?utmsource=feedburner

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