Make links more memorable with a custom, short domain

Make links more memorable with a custom, short domain

11.Sep.2021

Moz, the SEO software company, has a custom short URL: mz.cm.  What could this be? An employee account at their IT department’s shared infrastructure? A resource for Moz employees about mailing server configuration and management? Something internal to Moz related to customer support communication? 

 

Nope: It's a social media analytics tool. They recently acquired Followerwonk and decided to rebrand it as part of their suite of products.

 

So what’s the point here again? Ah yes: Make links more memorable with a custom, short domain. What do we use instead of mz.cm or other random strings like 10WS1nMGK5J9l0Uc?

 

We use bit.ly, which costs nothing to sign up for and requires no technical knowledge to use. And it works everywhere, not just on Twitter. You can put custom branded links in emails. On your blog...on a billboard in Times Square!

 

As far as I know, this is currently the best option if you’re looking for a free tool to create short links with a custom domain. It’s not perfect, but it seems better than anything else out there right now -- especially if you don’t plan on using them to track clicks or need other advanced features like realtime analytics, campaign tagging or user segmentation.

 

Upgraded accounts let you save and manage multiple campaigns (though you could accomplish the same thing with free accounts using a unique label for each saved link), preview your links before they go out and add UTM tracking parameters.

 

If you’re looking for more advanced features like realtime analytics, campaign tagging or user segmentation though, we recommend checking out some of our other posts on the topic: What Are URL Shorteners and Do You Need One? and The Ultimate Guide to Social Media Analytics: Why Most People are Doing It All Wrong.

Tl;dr I just wanted to share this article that came across my Quibb feed today. Fascinating insight into how Moz uses bit.ly! I never knew. Thanks for sharing! -yours, A New Bitly User

 

Twitter has a character limit on links, so it’s common for people to use short links that redirect to long links. You can read more about the history of URL shorteners at TechCrunch.

 

The screenshot below is what you get when you visit mz.cm:

You’ll notice the destination remains “https://www.followerwonk.com/login” but the link bar shows “http://mz.cm/10WS1nMGK5J9l0Uc" (which is shortened from "https://twitter.com/intent/tweet?in_reply_to=13976867&original_referer=http%3A%2F%2Fmz.cm%2F10WS1nMGK5J9l0Uc&url=http%3A%2F%2Fblog.compete.com%2F2014%2F04%2Flearn-mozs-secret-weapon-bitly&via=moz&text=See+what+Moz’s+secret+weapon+is.").

This is a case of a brand name registering their own short domain and taking advantage of the benefits that come with it. When you use your own custom shortener, you’re able to control the destination link as well as track usage statistics for all visits across any medium.

 

The drawback is that you’d need to pay for the upgrade in order to get advanced features like realtime analytics, campaign tagging or user segmentation. You can read more about how Moz uses bitly here.

 

Did you notice the "http://mz.cm/10WS1nMGK5J9l0Uc" link? That's what Moz would see if they clicked on it. It's not much different than shortened links in general, but I've never seen anyone use a domain before (except when someone wanted me to click through to their own website). I'm not sure why they decided to do this, but it sounds like there are some pretty significant benefits (e.g., knowing where the click came from and possibly tracking link clicks across different mediums). I'm definitely going to take a look at Moz's article that goes into more detail about this. -yours, Another New Bitly User

 

Yes, we did! That’s what makes it unique: They own their own short domain (mz.cm) and use it as a URL shortener for bit.ly links. Doing so gives them much greater flexibility in terms of managing the links, including advanced features like realtime analytics, campaign tagging or user segmentation. We wrote an entire blog post on this topic which you can read here: https://www.endurideas.com/blog/2014/06/free-tool-for-moz-bitly/

Tl;dr I stumbled upon this today and thought it would be interesting to share. -yours, A Bitly Fan

 

This is a case of a brand name registering their own short domain and taking advantage of the benefits that come with it. When you use your own custom shortener, you’re able to control the destination link as well as track usage statistics for all visits across any medium. The drawback is that you’d need to pay for the upgrade in order to get advanced features like realtime analytics, campaign tagging or user segmentation. You can read more about how Moz uses bitly here: https://www.endurideas.com/blog/2014/06/free-tool-for-moz-bitly/.

 

Here’s Moz’s post on this topic if you are interested in reading more: https://moz.com/blog/mz-cm-what-youre-missing

Yes, I stumbled upon this today and thought it would be interesting to share. -yours, Another Bitly Fan

Disclaimer: Please do not post the article verbatim. If you want to copy / paste an abstract / summary then feel free to but please don't copy whole articles word for word. This is a breach of copyright and at that point we just might have to remove your access to the website or forum! Remember, we're not the only people trying to make an honest living on the Internet - we're just fighting harder than others through better SEO ;)

Thank you for understanding and happy posting!

Welcome to BitlyForum.com! We welcome all of our newest users and old-timers alike, and would like to take this opportunity to introduce ourselves, as well as invite you to participate in our community. If you have any questions or feedback about the site, feel free to reply directly in this topic or send an administrator a private message . Have fun posting and good luck with your link building efforts! Best Regards , The BitlyForum Team

Disclaimer: Please do not post the article verbatim If you want to copy / paste an abstract / summary then feel free to but please don't copy whole articles word for word. This is a breach of copyright and at that point we just might have to remove your access to the website or forum! Remember, we're not the only people trying to make an honest living on the Internet - we're just fighting harder than others through better SEO ;)

 

Welcome to BitlyForum.com! We welcome all of our newest users and old-timers alike, and would like to take this opportunity to introduce ourselves, as well as invite you to participate in our community. If you have any questions or feedback about the site, feel free to reply directly in this topic or send an administrator private message . Have fun posting and good luck with your link building efforts! Best Regards , The BitlyForum Team

 

Welcome to Bitly Forum, or as I like to call it, B4. If you have any questions about the site, feel free to reply directly in this topic or send an administrator a private message . Have fun posting and good luck with your link building efforts! Best regards , The Bitly For U m Moderator

 

We are glad to see you on our forum (Bitly Forum) - please feel free to post anything related to bit.ly links / shortening services here. Also note that if you ever happen to visit the Twitter feed for Moz, you might notice something unique about links - they're using a

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