Short URLs or Branded Links? #matchurl

Short URLs or Branded Links? #matchurl

14.Aug.2021

You use a URL shortener right? I mean of course you do! No one sends those big
ugly long links anymore... you could almost say we live in a glorious age
of short URL bliss!
...or do we?
Companies share hundreds of links every day from everyone to everywhere.
Now, generic URL shorteners, they cut them down, they
package them up and they save space. They do their job you know, and that's been fine...
...until now.
You see, all these links that we send every day be they in emails,
ads, social media, messages from colleague to colleague,
They're all branding opportunities...missed ones!
So why send out all these generic short URLs
when you could be sending out...
...a branded link!
Look how much nicer that looks!
Well done, link.
What you get with a branded link is full customization.
Grab a snappy domain that works for you
or use one that you already have.
Brand those links!
BRAND THEM ALL!
Now, aside from their sleek look,
putting your brand on your links has some pretty snazzy benefits! Such as...
You're sending tons of links every day, so why not put your company brand on
every single one? Raise brand awareness AND stand out with every link you share!
People recognize your brand, so they'll trust your links!
It's a no-brainer you know, the more they trust the more they click!
The key to customer loyalty is consistency in the customer experience.
Now, this experience is a collection of all touch points that a customer has
with your brand, but here's the thing...
these touch points are all glued together...
...with links!
So of course your brand *snap* needs to be on your links.
Never worry about your links getting blocked on social media or email
because of YOUR domain reputation, your links will not be seen a spam.
(...unlike SOME URL shortening services ;)
YOU are the owner of YOUR links!
You must be able to move edit or delete
your links at any stage, whenever you want.
Again - something you can't do with generic URL shorteners.
Simply put, branded links are pronounceable, and if
you can pronounce something, you can remember it way easier.
At least, you know...easier than:
link-e-dot-y-forward slash-de-three-oos-uf-tee....?
...yeah?
At the end of the day, the time
for generic URL shorteners has ended. They were perfectly adequate up
until now but...well, like moving from dial-up to broadband,
Branded Links just make more sense!
Rebrandly - Turns any link your share, into a promotion for your brand.
So...why not...do it?

 

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